Power root product

6.1 PRODUCT INFORMATION
FLAVOURED DRINK WITH TONGKAT ALI AND HONEY
Energy drink with Honey and Tongkat Ali extracts.

NUTRITIONAL INFORMATION
Serving Size : 250ml Serving Per Can: 1 Per (100ml) Per Serving (250ml)
Energy 66 kcal 164 kcal
Carbohydrate 15.8 g 39.5 g
Total Sugars 13.7 g 34.3 g
Protein 0.6 g 1.5 g
Fat 0 g 0 g

INGREDIENTS
- De-lonized
- Sugar
- Glucose
- Honey
- Fructose
- Citric Acid
- Taurine
- Filtered Water
- Inositol
- Lysine
- Vitamin B6
- Vitamin B12
- Contains Permitted Preservative, Coloring & Food Conditioner
- Tongkat Ali Extract
- D-Gluconalactone
- Choline Bitartrate
- Nicotinamide

6.2 GOALS AND OBJECTIVES

Corporate objectives

Develop and promote herbal energy drinks fortified with two main rainforest herbs "Tongkat Ali" and "Kacip Fatimah"

Corporate Motto

Think Of Tongkat Ali, Think Of Power Root.

Marketing Objective

Established a strong and aggressive marketing network in Malaysia and target the market with different products.

To cater for the strong market demand locally, business development opportunities abroad and new formulations development.

Marketing Communication Objectives

1. To increase overall profit of Power Root by 9 %( RM878million) within 1 year after the promotion conducted. This level of performance for sales is justified on the basis of increasing fast-paced lifestyles of Malaysian consumers on premixed coffee market is set to grow at a compound annual rate growth of 8.7% and shifting demand for healthy coffee have lead to the growth of the local instant premixed coffee market.

9% base on sales from previous year =RM9759million*9%=RM878million

2009 profit after taxation: RM9759million.

2. To increase the Power Root Market Share in the instant premix coffee market. This can be justified by Power Root ‘s strong brand position and with the established total supremacy over its rival with the well accepted instant coffee containing Tongkat