Ppt of Icfai
Final Internship Report
On
In the partial fulfillment of MBA batch 2008-2010
Submitted to: Mrs. Swapna Singhal Faculty Guide Inc Panipat
Submitted by: Pawan Enrollno.-8NBPN001
1
Table of Contents
Acknowledgement Certificate Executive Summary Objective Methodology Company Profile Company’s Values and Prominent Awards Business divisions Renowned Products Marketing and Distribution Channel Financial structure Competitors and Technology Swot Analysis of Indian Pharma industry Weekly Tasks, Strategy, Achievements Constraints and Analysis Conclusion and Recommendations Learnings from Internship
Page No.
3 4 5 6 7 8 9 10 11 12 13 14 15 16 18 20 21
2
ACKNOWLEDGEMENT
“Inspiration and Motivation always plays a key role in the success of any project.”
I am one of those fortunate student whose path is enlightened by expertise and competent guidance of Mr. Aditya Bhatia (Company guide) and Mrs. Swapna Singhal (Faculty Guide) for completing this project successfully. Last but not he least I am also grateful to Mr. Vikas Bhardwaj (Manager Sales & Admin), Mr. Davinder Punia (Manager HR) of Laborate Pharmaceuticals who helped me to complete this project.
Pawan Enrollno.-8NBPN001
3
4
EXECUTIVE SUMMARY
The internship Program in MBA is very beneficial to have practical exposure of how things really operate in market. Being a student who wants to make a mark in marketing field, the best place to gain practical understanding of marketing is to do internship in the marketing department of Pharmaceutical Industry which can be regarded as one of the most dynamic industry in India. I completed the internship with Laborate Pharmaceutical India Ltd. which is recognised as the fastest growing pharmaceutical Company by ORG-IMS (March 2007). I am proud to work as an internee with Laborate Pharma and this experience will surely help me in my future assignments as a marketing professional. The absolute guidance and
On
In the partial fulfillment of MBA batch 2008-2010
Submitted to: Mrs. Swapna Singhal Faculty Guide Inc Panipat
Submitted by: Pawan Enrollno.-8NBPN001
1
Table of Contents
Acknowledgement Certificate Executive Summary Objective Methodology Company Profile Company’s Values and Prominent Awards Business divisions Renowned Products Marketing and Distribution Channel Financial structure Competitors and Technology Swot Analysis of Indian Pharma industry Weekly Tasks, Strategy, Achievements Constraints and Analysis Conclusion and Recommendations Learnings from Internship
Page No.
3 4 5 6 7 8 9 10 11 12 13 14 15 16 18 20 21
2
ACKNOWLEDGEMENT
“Inspiration and Motivation always plays a key role in the success of any project.”
I am one of those fortunate student whose path is enlightened by expertise and competent guidance of Mr. Aditya Bhatia (Company guide) and Mrs. Swapna Singhal (Faculty Guide) for completing this project successfully. Last but not he least I am also grateful to Mr. Vikas Bhardwaj (Manager Sales & Admin), Mr. Davinder Punia (Manager HR) of Laborate Pharmaceuticals who helped me to complete this project.
Pawan Enrollno.-8NBPN001
3
4
EXECUTIVE SUMMARY
The internship Program in MBA is very beneficial to have practical exposure of how things really operate in market. Being a student who wants to make a mark in marketing field, the best place to gain practical understanding of marketing is to do internship in the marketing department of Pharmaceutical Industry which can be regarded as one of the most dynamic industry in India. I completed the internship with Laborate Pharmaceutical India Ltd. which is recognised as the fastest growing pharmaceutical Company by ORG-IMS (March 2007). I am proud to work as an internee with Laborate Pharma and this experience will surely help me in my future assignments as a marketing professional. The absolute guidance and