Pr Process Case Study: Kodak
AN ASSIGNMENT ON
ANALYSIS OF A PR CAMPAIGN - THE 4-STEP PR PROCESS
(Internal Assessment)
TOPIC:-
EASTMAN KODAK COMPANY 1994 CAMPAIGN
CAMPAIGN NAME:- Project WINGS - Imaging Back In Focus
SUBMITTED TO:- SUBMITTED BY:-
Ms. Bhavneet Bhatti Nikshubha Sharma PGD in Advertising & PR
SUBJECT: Paper - III Panjab University, Chandigarh.
SUBMITTED ON:- 27th November, 2011
THE COMPANY
Eastman Kodak Company (commonly known as Kodak) is a multinational imaging and photographic equipment, materials and services company headquarted in Rochester, New York, United States. It was founded by George Eastman in 1892.
Long known for its wide range of photographic film products, Kodak is re-focusing on two major markets: digital photography and digital printing. As part of its turnaround strategy, Kodak has turned to aggressive patent litigation in order to generate revenue.Eastman Kodak Company provides imaging technology products and services to the photographic and graphic communications markets worldwide. It operates in three segments:
Consumer Digital Imaging Group (CDG),
Graphic Communications Group (GCG), and
Film, Photofinishing, and Entertainment Group (FPEG).
Although the company has its head office in Rochester it is incorporated in New Jersey.
THE 4-STEP PR PROCESS
In its most advanced form, Public Relations is a scientifically managed part of an organisation's problem-solving and change processes. Practitioners of this type of public relations use theory and the best available evidence in a four-step PR process:
1. Research & Listening - Defining the problem/opportunity.
The first step involves probing and monitoring knowledge, opinions, attitudes, and behaviours of all the people concerned with the organisation. It provides the foundation for all the other steps in the PR process.
2. Planning & Decision Making - Programming the plan.
Information
ANALYSIS OF A PR CAMPAIGN - THE 4-STEP PR PROCESS
(Internal Assessment)
TOPIC:-
EASTMAN KODAK COMPANY 1994 CAMPAIGN
CAMPAIGN NAME:- Project WINGS - Imaging Back In Focus
SUBMITTED TO:- SUBMITTED BY:-
Ms. Bhavneet Bhatti Nikshubha Sharma PGD in Advertising & PR
SUBJECT: Paper - III Panjab University, Chandigarh.
SUBMITTED ON:- 27th November, 2011
THE COMPANY
Eastman Kodak Company (commonly known as Kodak) is a multinational imaging and photographic equipment, materials and services company headquarted in Rochester, New York, United States. It was founded by George Eastman in 1892.
Long known for its wide range of photographic film products, Kodak is re-focusing on two major markets: digital photography and digital printing. As part of its turnaround strategy, Kodak has turned to aggressive patent litigation in order to generate revenue.Eastman Kodak Company provides imaging technology products and services to the photographic and graphic communications markets worldwide. It operates in three segments:
Consumer Digital Imaging Group (CDG),
Graphic Communications Group (GCG), and
Film, Photofinishing, and Entertainment Group (FPEG).
Although the company has its head office in Rochester it is incorporated in New Jersey.
THE 4-STEP PR PROCESS
In its most advanced form, Public Relations is a scientifically managed part of an organisation's problem-solving and change processes. Practitioners of this type of public relations use theory and the best available evidence in a four-step PR process:
1. Research & Listening - Defining the problem/opportunity.
The first step involves probing and monitoring knowledge, opinions, attitudes, and behaviours of all the people concerned with the organisation. It provides the foundation for all the other steps in the PR process.
2. Planning & Decision Making - Programming the plan.
Information