PR term paper
10 Point PR Plan
Lock The Gates Campaign
Executive Summary Page 1
Goal Page 2
Research and situational analysis Page 3
Specific objectives Page 4
Target publics Page 5
Strategy Page 6
Tactics Page 7
Main message Page 8
Budget Page 9
Evaluation Page 10
Word count: 1673
Executive Summary:
From our previous and ongoing research, we have discovered that the Lock The Gates Alliance does not have enough awareness in Queensland. We aim to portray Coal Seam Gas in a negative light, and through our strategies, tactics and goals, hopefully inform, educate and persuade our target audience to favor the opinions of the Lock The Gates Alliance. Further, we hope to generate awareness by advertising and promoting anti Coal Seam Gas. With a capped budget of $135, 000 we hope to achieve our goals.
Goal:
To ensure that this campaign has effect, we have outline a set of goals, which we believe will be achieved by the completion of this campaign. What we hope to achieve is:
To display Coal Seam Gas in a negative light
Reduce the popularity of Coal Seam Gas in Australia
Ensure that there is no need for Coal Seam Gas
Educate the public
Research and situational analysis:
Through our own research we have conducted surveys throughout rural Queensland to gain an understanding of people opinions of Coal Seam Gas, to also evaluate its popularity, and to see whether or not the Lock The Gates Alliance had support.
Our surveys returned with overwhelming information. The data shows that 70 per cent of farmers and community members are undecided on their opinion about Coal Seam Gas, mean while only 30 per cent of those surveyed knew the effects of the mining. To our surprise, the surveys also showed that only 30 per cent of farmers
Lock The Gates Campaign
Executive Summary Page 1
Goal Page 2
Research and situational analysis Page 3
Specific objectives Page 4
Target publics Page 5
Strategy Page 6
Tactics Page 7
Main message Page 8
Budget Page 9
Evaluation Page 10
Word count: 1673
Executive Summary:
From our previous and ongoing research, we have discovered that the Lock The Gates Alliance does not have enough awareness in Queensland. We aim to portray Coal Seam Gas in a negative light, and through our strategies, tactics and goals, hopefully inform, educate and persuade our target audience to favor the opinions of the Lock The Gates Alliance. Further, we hope to generate awareness by advertising and promoting anti Coal Seam Gas. With a capped budget of $135, 000 we hope to achieve our goals.
Goal:
To ensure that this campaign has effect, we have outline a set of goals, which we believe will be achieved by the completion of this campaign. What we hope to achieve is:
To display Coal Seam Gas in a negative light
Reduce the popularity of Coal Seam Gas in Australia
Ensure that there is no need for Coal Seam Gas
Educate the public
Research and situational analysis:
Through our own research we have conducted surveys throughout rural Queensland to gain an understanding of people opinions of Coal Seam Gas, to also evaluate its popularity, and to see whether or not the Lock The Gates Alliance had support.
Our surveys returned with overwhelming information. The data shows that 70 per cent of farmers and community members are undecided on their opinion about Coal Seam Gas, mean while only 30 per cent of those surveyed knew the effects of the mining. To our surprise, the surveys also showed that only 30 per cent of farmers