Practical Multipechoice
Multiple Choice Questions
1. If it is literally false that Gardenburger's competitor is not “mushroom in origin” then what category of misleading advertising does this fall into? A) direct false claim B) claim-belief discrepancy C) inferential discrepancy D) interpretation discrepancy E) none of the above
Answer: A Page: 281 and 306 Difficulty: moderate
2. Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer _____. A) interpretation B) attitudes C) action D) acceptance E) behavior
Answer: A Page: 282 Difficulty: moderate
3. _____ is a series of activities by which stimuli are perceived, transformed into information, and stored. A) Perception B) Interpretation C) Information processing D) Perceptual exposure E) Selective exposure
Answer: C Page: 282 Difficulty: easy
4. Which of the following is NOT a step in the information-processing model? A) exposure B) comparison C) attention D) interpretation E) memory
Answer: B Page: 282 Difficulty: moderate
5. Which of the following stages of the information-processing model constitute perception? A) exposure B) exposure and attention C) exposure, attention, and interpretation D) exposure, attention, interpretation, and memory E) exposure, attention, interpretation, memory, and action
Answer: C Page: 282 Difficulty: moderate
6. The fact that all aspects of the perception process are extremely selective is referred to as _____. A) perceptual selectivity B) sensory screening C) ego defenses D) perceptual defenses
1. If it is literally false that Gardenburger's competitor is not “mushroom in origin” then what category of misleading advertising does this fall into? A) direct false claim B) claim-belief discrepancy C) inferential discrepancy D) interpretation discrepancy E) none of the above
Answer: A Page: 281 and 306 Difficulty: moderate
2. Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer _____. A) interpretation B) attitudes C) action D) acceptance E) behavior
Answer: A Page: 282 Difficulty: moderate
3. _____ is a series of activities by which stimuli are perceived, transformed into information, and stored. A) Perception B) Interpretation C) Information processing D) Perceptual exposure E) Selective exposure
Answer: C Page: 282 Difficulty: easy
4. Which of the following is NOT a step in the information-processing model? A) exposure B) comparison C) attention D) interpretation E) memory
Answer: B Page: 282 Difficulty: moderate
5. Which of the following stages of the information-processing model constitute perception? A) exposure B) exposure and attention C) exposure, attention, and interpretation D) exposure, attention, interpretation, and memory E) exposure, attention, interpretation, memory, and action
Answer: C Page: 282 Difficulty: moderate
6. The fact that all aspects of the perception process are extremely selective is referred to as _____. A) perceptual selectivity B) sensory screening C) ego defenses D) perceptual defenses