Practical Research Project
Executive Summary;
• The purpose of this report is to analyse my host company’s (Arab-Irish Chamber of Commerce) current business situation, its apparent ambitions for growth and its capability to innovate products, services, and business processes.
• A short introduction to the Arab-Irish Chamber of Commerce has been provided to highlight the background of this company, its services and apparent objectives, it gave a description of how AICC has been acting as an important bridge between Ireland and the Arab region since it was founded in the 1987.
• Three business management issues have been covered in this report: Marketing, Communications and Digital Marketing using secondary and primary research approach.
• The research has drawn attention to;
1. The fact that the Arab market is worth billions of euro to Ireland and that figures is going to grow for the next 10 years, and that Arab Irish Chamber of Commerce (AICC) is promoting and supporting the development of commercial, industrial, tourist and financial relations between the Arab countries and the republic of Ireland, which appeared clearly in their efforts to issue The Arab Irish journal and the special issue of The Sunday Business Post.
2. The importance of communications for businesses in general and for services in particular, “effective communication is a building block of successful organizations” . In order to increase the trade between Ireland and the Arab countries AICC has initiated a series of successful market focused meeting between different parties and has held many social events, these events were very successful and were attended by high profile people.
3. The big role that digital marketing plays in business development nowadays, which AICC approves and continues to develop through its website and digital services.
4. Finally my approach to develop the business was creating a facebook page for AICC to expand its virtual market more and more.
Introduction to the company;
• The purpose of this report is to analyse my host company’s (Arab-Irish Chamber of Commerce) current business situation, its apparent ambitions for growth and its capability to innovate products, services, and business processes.
• A short introduction to the Arab-Irish Chamber of Commerce has been provided to highlight the background of this company, its services and apparent objectives, it gave a description of how AICC has been acting as an important bridge between Ireland and the Arab region since it was founded in the 1987.
• Three business management issues have been covered in this report: Marketing, Communications and Digital Marketing using secondary and primary research approach.
• The research has drawn attention to;
1. The fact that the Arab market is worth billions of euro to Ireland and that figures is going to grow for the next 10 years, and that Arab Irish Chamber of Commerce (AICC) is promoting and supporting the development of commercial, industrial, tourist and financial relations between the Arab countries and the republic of Ireland, which appeared clearly in their efforts to issue The Arab Irish journal and the special issue of The Sunday Business Post.
2. The importance of communications for businesses in general and for services in particular, “effective communication is a building block of successful organizations” . In order to increase the trade between Ireland and the Arab countries AICC has initiated a series of successful market focused meeting between different parties and has held many social events, these events were very successful and were attended by high profile people.
3. The big role that digital marketing plays in business development nowadays, which AICC approves and continues to develop through its website and digital services.
4. Finally my approach to develop the business was creating a facebook page for AICC to expand its virtual market more and more.
Introduction to the company;