Prambanan Temple Case Study

Rr. Diana Ayudya Master’s degree students of architectural engineering concentration of tourism planning Universitas Gadjah MadaYogyakarta in 2006 has conducted research about “ The marketing strategy of the tourist area of prambanan temple as the historical and cultural tourist area in an effort to raise the number of tourists visit”. This research aims to conduct an analysis of the decline in foreign tourists to visit the tourist area of Prambanan temple with doing identify against perception, motivation and satisfaction of foreign tourists, as well as the opinion of the Manager and performer. Further analysis of the marketing strategies used by PT. Taman Borobudur, Prambanan and Ratu Boko (PT. TWCBPRB) to the tourist area of Prambanan Temple. In addition, conduct an analysis to the tourist satisfaction in the tourist area of Prambanan temple with doing identify to the perception, motivation, tourist opinion, the organizer and the tourist.