PRAN'S COMPETITOR ANALYSIS

Strategic Marketing

Competitor analysis based on Marketing Strategy of Pran’s Frooto mango juice

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Mangolee (Globe Soft Drinks Limited)

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Frutika (Akij Foods and Beverage Limited)

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Suprokash Shill (11-18368-1)

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Md. Mostafa Morshed Khan (11-18385-1)

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Gazi Ahsanul Bari (10-16607-2)

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Durre Araf (10-16245-1)

Ms. Tahsina Nimmi Khan
Lecturer
Department of Marketing
Faculty of Business Administration (FBA)
American International University-Bangladesh (AIUB)

Table of Contents
Chapters

Page No.

Chapter 1: Literature Review ................................................................................. 2
Chapter 2: Introduction .......................................................................................... 3
Chapter 3: Company Background ......................................................................... 4
3.1

Pran’s Food Limited ........................................................................................................ 4

3.2

Akij Food and Beverage Limited ................................................................................... 4

3.3

Globe Soft drinks Limited............................................................................................... 5

Chapter 4: Marketing Strategy .............................................................................. 7
4.1 Product Strategy ............................................................................................................................ 7
4.1.1

Frooto Mango Juice (Pran Foods Limited): .................................................................. 7

4.1.2

Frutika Mango Juice (Akij Foods and Beverage Limited): ........................................ 7

4.1.3

Mangolee Mango Juice (Globe Soft Drinks Limited): ................................................ 8

4.2 STP