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Pran
INRODUCTON * Origin of the report * Report preview * Executive summary

* Origin of the report The following report is a requisite for the completion of the MGT210 course under BBA program of North South University. This report was in the making for Nadia Ashraf, Faculty, School of Business, North South University. The primary goal of the course report is to provide students knowledge of how existing businesses run. * Report Preview This report mainly based on “Comparison of two companies from a particular industry”. We have chosen the consumer products industry. The consumer products industry is comprised of a variety of products, such as toiletries and cosmetics, small appliances, consumer durables, consumer electronics, and other household items. This industry has seen steady growth since the Industrial Revolution, and with the rising markets of Russia, China, and India starting to demand more commodities, this growth is expected to continue into the future.
A consumer product is generally any tangible personal property for sale and that is used for personal, family, or household for non-business purposes. To determine whether a good is a consumer product or something else, it requires a factual finding, on a case-by-case basis. This basis will vary from one jurisdiction to another. The report mainly contains two parts. The Organization part gives the idea about brief introduction of company, how it works, mission visions & objectives. The Assignment part consists of SWOT Analysis Part, Competitive edge, Strategic Objectives and Human Resources Management. We have prepared the report which is based on Business Plan on “PRAN GROUP” & “SQUARE CONSUMER PRODUCTS LTD”. To prepare this report we have followed report research methodology, especially for SWOT Analysis, Competitive edge, Strategic Objectives and Human Resources Management, which we are going to discuss on the later

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