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Pran Milk Candy

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Pran Milk Candy
Term paper

On

Consumer Behavior

Toward

[pic]

Prepared For

Md. Farhan Faruqui

Senior Lecturer, Department of Business Administration

Prepared by

|Name |ID |
|Mir Saif Newaz |2008-2-10-234 |
|Md. Sarwaruzzaman |2009-1-10-019 |
|Md. Rashedul Islam |2009-1-10-132 |
|Shamma Rahman |2009-2-13-038 |

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Table of Contents:

Executive Summary……………………………………………………………….…..3

Introduction…………………………………………………..……………………4 Origin…………………………………………..………………..…………….4 Objective……………………………………………………………….……...4 Scope……………………………………………………….……………….…4 Limitation……………………………………..………………….……………5 Methodology ………………………………………….………………....……5
Overview of Company and Product……………………………………………….6
Company Profile……………………………………….………………………6
Product Profile………………………………………...………………………6
Analysis of Consumer Behavior………………….……………………………….7 Market Segmentation, Target Market and Strategy…………………………..7 Learning……………………...……………………………………………….18 Memory………………………………………………………………………..21 Attitude………………………………………………………………………..25
Recommendation and Conclusion………………………………………………….35

Executive Summary

Understanding consumer behavior is pre requisite for any successful marketer. When it comes to the market like chocolate industries organization must be vigilant to changes and transform as
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