Prasar Bharati (Broadcasting Corporation of India) is the public service broadcaster in the country, with Akashwani (All India Radio) and Doordarshan as its two constituents. It came into existence on 23rd November 1997, with a mandate to organize and conduct public broadcasting services to inform, educate and entertain the public and to ensure a balanced development of broadcasting on radio and television.
Objectives
The major objectives of the Prasar Bharati Corporation as laid out in the Prasar Bharati Act, 1990 are as follows:
(i) Upholding unity and integrity of the country and the values enshrined in the Constitution.
(ii) Promoting national integration.
(iii) Safeguarding citizens’ rights to be informed on all matters of public interest and presenting a fair and balanced flow of information.
(iv) Paying special attention to the fields of education and spread of literacy, agriculture, rural development, environment, health & family welfare and science & technology.
(v) Creating awareness about women’s issues and taking special steps to protect the interests of children, aged and other vulnerable sections of the society.
(vi) Providing adequate coverage to the diverse cultures, sports and games and youth affairs.
(vii) Promoting social justice, safeguarding the rights of working classes, minorities and tribal communities.
(viii) Expanding broadcasting facilities and promoting research and development in broadcast technology.
Prasar Bharati Board
The Corporation is governed by Prasar Bharati Board, which comprises a Chairman, an Executive Member (also known as Chief Executive Officer), a Member (Finance), a Member (Personnel), six part-time Members, a representative of the Ministry of Information & Broadcasting and Directors General of All India Radio and Doordarshan as ex-officio Members.
The Chairman is a part time member with a six year