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Precious Jewellery Necklaces Merchandising and Buying

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Precious Jewellery Necklaces Merchandising and Buying
National Institute Of Fashion Technology

HYDERABAD

Masters of Fashion Management 2013-2015

Fashion Buying & Merchandising .Precious Jewellery Necklaces.
By: Submitted to:
Dhwani Shah Dr. G.H.S. Prasad
Sara Mahdi

Introduction

Necklaces have existed since our ancestors began to walk upright on the earth. Our desire to adorn ourselves has been evident since ancient times with Paleolithic and Neolithic necklaces made from shells, bones, teeth and claws found at sites of archaeological explorations. As our sophistication and knowledge grew so did the variety of materials and the level of detail and design used in jewelry.
The Greeks, Romans, Egyptians, virtually all civilizations, had unique methods for designing and arrangements to more elaborate combinations of materials and patterns.

Antiquity
Ancient Egyptians favored a "broad collar" comprised of beads strung in vertical, parallel rows fashioned in a bib-like shape, tied with a cord at the back. Heavy funerary collars were created from metal sheet and chased with talismanic Egyptian motifs. Strings of beads tied in the back with a cord were worn choker style and pectorals designed as large emblematic motifs were inlaid with faience and gemstones.
Figure [ 1 ] Gold repoussé Bula Pendant Necklace ca. 350-400 BC
Figure [ 1 ] Gold repoussé Bula Pendant Necklace ca. 350-400 BC
The Minoan civilization stamped out gold beads to create many different forms of jewelry. Necklaces and pendants featured beads decorated with complex granulation and repoussé. An Egyptian influence was evident in their choice of pectorals and the motifs that they created and adorned with an expert use of filigree. Large gold disks with repoussé animals were often suspended from the pectorals. The Minoans were also clever chain weavers and, as a result, chains began to be worn as

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