Prejudice Reduction
Prejudice reduction refers to a decrease in (most often) negative attitudes or evaluations that individuals hold in relation to other people. These negative attitudes are based on the groups to which people belong. Like a white person disliking another person just because he or she is black. The idea of prejudice reduction is linked with changing negative attitudes, the outward expressions of bias, or negative behaviors.
Why should we reduce prejudice?
Prejudice is usually negative. Due to this negative attitude the victim of prejudice develop inferiority complex, anger, depression and various disorders. While the prejudiced individuals limit their knowledge by not learning and interacting …show more content…
A research suggest that people are more concerned towards their own personal freedom rather than equality for others. When people become aware of their opposing values and actions. They change their behavior and start participating in activities that promote equality. For example, someone may embrace cultural values like racial equality but still favor hiring a White applicant over a Black applicant. When people become aware of this hypocrisy, it can make them feel dissatisfied with themselves and motivate them to act in accordance with their values and reduce their prejudice.
3. Individual Efforts in Prejudice Reduction
Sometimes people hold prejudices of which they are not consciously aware, they may be in the habit of responding in biased ways toward members of certain groups. Implicit prejudices can be tackled by individual efforts to change what thoughts and feelings come in mind immediately. One method involves spending time thinking about people who are very different than a stereotype of a group like imagining a strong and independent woman. In another method, people try to learn to think no whenever a stereotype is being associated with a particular group of people in order to reduce their prejudiced responses.