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Company Perspectives:
Our long history of strong performance comes from absolute focus on our core global businesses, combined with a successful worldwide financial strategy. This financial strategy is designed to increase gross profit margin and reduce costs in order to fund growth initiatives and generate greater profitability.
Key Dates:
1806:
Company is founded by William Colgate in New York to make starch, soap, and candles.
1857:
After founder's death, company becomes known as Colgate & Company.
1873:
Toothpaste is first marketed.
1896:
Collapsible tubes for toothpaste are introduced.
1898:
B.J. Johnson Soap Company (later renamed Palmolive Company) introduces Palmolive soap.
1910:
Colgate moves from original location to Jersey City, New Jersey.
1926:
Palmolive merges with Peet Brothers, creating Palmolive-Peet Company.
1928:
Colgate and Palmolive-Peet merge, forming Colgate-Palmolive-Peet Company.
1947:
Fab detergent and Ajax cleanser are introduced.
1953:
Company changes its name to Colgate-Palmolive Company.
1956:
Corporate headquarters shifts back to New York.
1966:
Palmolive dishwashing liquid is introduced.
1967:
Sales top $1 billion.
1968:
Colgate toothpaste is reformulated with fluoride; Ultra Brite is introduced.
1976:
Hill's Pet Products is purchased.
1987:
The Softsoap brand of liquid soap is acquired.
1992:
The Mennen Company is acquired; Total toothpaste is introduced overseas.
1995:
Latin American firm Kolynos Oral Care is acquired; Colgate-Palmolive undergoes major restructuring.
1997:
Total toothpaste is launched in the United States; Colgate takes lead in domestic toothpaste market.
2004:
Company acquires European oral care firm GABA Holding AG; major restructuring is launched.
Company History:
Colgate-Palmolive Company's growth from a small candle and soap manufacturer to one of the most powerful consumer products giants in the world is the result of aggressive acquisition of

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