Presentation
A comparison of competitiveness of Chinese mobile phone manufacturers and foreign manufacturers in
China
Outline
Introduction
Methodology
Analysis
Conclusion
References
Introduction
Purpose of this research
1.identify the competitive environment of mobile phone industry
2.find some suggestions for Chinese mobile phone manufacturers
The reasons why i choose this topic
1.interest
2.mobile phone seems to be necessity goods
Research questions
1.In the current competitive market, what is the position of the Chinese companies and foreign companies?
2.Why Chinese companies in that situation compared with foreign companies? 3.What can be done for Chinese mobile phone manufacturers to obtain competitiveness advantage through strategic shift?
Methodology(1)
1.Porter’s
Analysis
Five
Forces
Methodology(1)
1.Porter’s Five Forces
Analysis
Methodology(2)
2.SWOT analysis
Analysis
1.Porter’s Five Forces Analysis
1.Rivalry among existing competitors
Samsung, Nokia ,Huawei ,ZTE, Lenovo
2.Threat of new entrants
Example:Apple incorporated
3.Bargaining power of suppliers
Hengyuan, Zhu (2006) points foreign manufacturers take advantages from scale advantages to reduce purchase cost and
many
suppliers prefer to give priority to provide products to this companies
4.Bargaining power of buyers
5.Threat of substitutes products or services
Fixed line telephones
Personal Digital Assistant(PDA)
2.SWOT analysis
Conclusion&Recommendations
Conclusion:
1.foreign mobile phone manufacturers dominate the market and
Chinese manufacturers are in a competitiveness disadvantages situation. 2.The main reason why Chinese companies in such competitiveness disadvantages state is the lock of core technology and they were threatened by components manufacturing suppliers
Recommendations:
1.To formulate appropriate strategies include: integration of industrial chain and industry resources; strengthen brand construction; improve the management
2.Improve the core technology
References
China
Outline
Introduction
Methodology
Analysis
Conclusion
References
Introduction
Purpose of this research
1.identify the competitive environment of mobile phone industry
2.find some suggestions for Chinese mobile phone manufacturers
The reasons why i choose this topic
1.interest
2.mobile phone seems to be necessity goods
Research questions
1.In the current competitive market, what is the position of the Chinese companies and foreign companies?
2.Why Chinese companies in that situation compared with foreign companies? 3.What can be done for Chinese mobile phone manufacturers to obtain competitiveness advantage through strategic shift?
Methodology(1)
1.Porter’s
Analysis
Five
Forces
Methodology(1)
1.Porter’s Five Forces
Analysis
Methodology(2)
2.SWOT analysis
Analysis
1.Porter’s Five Forces Analysis
1.Rivalry among existing competitors
Samsung, Nokia ,Huawei ,ZTE, Lenovo
2.Threat of new entrants
Example:Apple incorporated
3.Bargaining power of suppliers
Hengyuan, Zhu (2006) points foreign manufacturers take advantages from scale advantages to reduce purchase cost and
many
suppliers prefer to give priority to provide products to this companies
4.Bargaining power of buyers
5.Threat of substitutes products or services
Fixed line telephones
Personal Digital Assistant(PDA)
2.SWOT analysis
Conclusion&Recommendations
Conclusion:
1.foreign mobile phone manufacturers dominate the market and
Chinese manufacturers are in a competitiveness disadvantages situation. 2.The main reason why Chinese companies in such competitiveness disadvantages state is the lock of core technology and they were threatened by components manufacturing suppliers
Recommendations:
1.To formulate appropriate strategies include: integration of industrial chain and industry resources; strengthen brand construction; improve the management
2.Improve the core technology
References
References: Goldsmith, D. (2013). Rethinking the Company 's Competitive Advantage. Financial Executive, 29(6), 14-17. Kimura, K. (2011). Is There Hope for Firms Facing the Technology Gap? A case of China 's mobile industry. Li, Q., Zhou, P., & Li, X. (2011). On core competitiveness evaluation model of power generating enterprises based on knowledge management. International Business Research, 4(1), 224-228. Porter, M. E. (1990). The Competitive Advantage of Nations. (cover story). Harvard Business Review, 68(2), 73-93. Porter, M. E. 4. 2008, 'THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY ', Harvard Business Review, 86, 1, pp Porter, M.E. (1998), "Clusters and the new economics of competition", Harvard Business Review, NovemberDecember, pp. 77-90.