Presentation about Canon Products North South University 
North South University
Course Title & Code: Bus 101
Business Category: Introduction to Business
Submission Date: 19/04/2015
Group Members #ID
Optical Smart Shop Ltd.
Introduction: Our business is about the international brand name Canon. We are planning to bring this brand through an authorized reseller Ltd. It’s a camera brand company from Japan/Taiwan. There will be available every cameras of Canon. Digital cameras, professional cameras, lenses are to be brought in this reseller shop. Canon business is a leading provider of managed services and technology that enable organizations improve operational efficiency while reducing risk and cost. Our mission is to bring this brand into a most profitable business than the other electronic device business. We’ll order every parts and accessories from Japan/Taiwan and they parcel the delivery with a fixed date. We’ll give many opportunities for the customers such as extra discount on special occasions and offer many accessories for free limited times only. . That’s how we’ll start our business.
SWOT Analysis: SWOT is a Combination of strength, weakness, opportunity and threats. By evaluating all four of these factors, a firm can develop their position.
1. Strength:
Modern technology: In our modern era, camera would be a great device to use for capturing images of landscapes, weeding, telecasting films, dramas etc. It’s a great way to capture and save the cultural activities.
Brand name: Canon is a name which is one of the most famous camera brands in the world. It’s an identity of a branded product.
Quality: Canon is a leading brand than the cameras of SONY, Fujifilm, Panasonic, LG for Digital Single Lens Reflex models etc.
2. Weaknesses:
Dependent on world market: In recent business competition, Nikon brand is the mostly comparable brand for the Digital Single Lens Reflex camera with the Canon. The Nikon are selling better and full of quality in lenses than the Canon.
Course Title & Code: Bus 101
Business Category: Introduction to Business
Submission Date: 19/04/2015
Group Members #ID
Optical Smart Shop Ltd.
Introduction: Our business is about the international brand name Canon. We are planning to bring this brand through an authorized reseller Ltd. It’s a camera brand company from Japan/Taiwan. There will be available every cameras of Canon. Digital cameras, professional cameras, lenses are to be brought in this reseller shop. Canon business is a leading provider of managed services and technology that enable organizations improve operational efficiency while reducing risk and cost. Our mission is to bring this brand into a most profitable business than the other electronic device business. We’ll order every parts and accessories from Japan/Taiwan and they parcel the delivery with a fixed date. We’ll give many opportunities for the customers such as extra discount on special occasions and offer many accessories for free limited times only. . That’s how we’ll start our business.
SWOT Analysis: SWOT is a Combination of strength, weakness, opportunity and threats. By evaluating all four of these factors, a firm can develop their position.
1. Strength:
Modern technology: In our modern era, camera would be a great device to use for capturing images of landscapes, weeding, telecasting films, dramas etc. It’s a great way to capture and save the cultural activities.
Brand name: Canon is a name which is one of the most famous camera brands in the world. It’s an identity of a branded product.
Quality: Canon is a leading brand than the cameras of SONY, Fujifilm, Panasonic, LG for Digital Single Lens Reflex models etc.
2. Weaknesses:
Dependent on world market: In recent business competition, Nikon brand is the mostly comparable brand for the Digital Single Lens Reflex camera with the Canon. The Nikon are selling better and full of quality in lenses than the Canon.