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Presentation Points on Car Accessories Market in India

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Presentation Points on Car Accessories Market in India
Car Accessories – India
January 2011

Executive Summary
Car accessories market is expected to grow as the younger generation is looking to convert their cars into an entertainment zone It has been expected that car accessories market will reach INR X bn by 2014 growing at a CAGR of Z%
– Accessories for luxury car segment alone accounts for INR X – Y bn in 2010

Market

Latest car accessories like Product 1, 2, 3, 4 and 5 are becoming the need of the hour for latest models Drivers Challenges
– Higher Cost of Accessories – Competition from Unorganized Players

– Favourable Demographics

Issues & Challenges

– Development of Automobile Sector – Used Car Market – Growing Youth

LE P M SA
Company 2 Company 4

– Increasing Traffic Problem

Car accessories market is dominated by a large number of X players Accessories market also includes retail chains which is a one stop shop where customer can get all the domestic as well as foreign brands

Competition

Major Domestic Players
Company 1 Company 3

Major Foreign Players
Company 5 Company 7 Company 6 Company 8

CAR ACCESSORIES MARKET IN INDIA 2011.PPT

2

•Market Introduction •Market Overview •Drivers and Challenges •Competition

CAR ACCESSORIES MARKET IN INDIA 2011.PPT

3

Younger generation looking to convert their cars into an entertainment zone will develop the market
Car Accessories – Overview
• Car accessories market is expected to grow as younger generation is looking to convert their cars into an entertainment zone

Market Size and Growth
INR bn d Z% s q r t

Demand is not just for Product 1 but also for product 2, 3, 4 and 5

• Development of the car accessories market has also shattered the old perception that expensive cars are better
With good accessories, even low cost cars can be compared with relatively costlier ones

LE P M SA c b a 0 p 2010

2011e

2012e

2013e

2014e

Share of Expenditure on Accessories
Segment 2 Segment 1 S2%

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