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Toilet Run Research
Strategy
MICHAEL, ELISABETH, JACOB & SIDNEY

Sources http://www.transparentchennai.com/putting-toilets-on-the-map/ http://www.quora.com/What-percentage-of-mobile-phone-users-in-India-are-smart-phone-users http://www.chennai.org.uk/languages.html http://timesofindia.indiatimes.com/india/Indiaspeak-English-is-our-2nd-language/articleshow/5680962.cms http://timesofindia.indiatimes.com/city/chennai/After-years-Chennai-to-get-new-toilets/articleshow/45598283.cms http://timesofindia.indiatimes.com/city/chennai/As-firms-shy-away-corporation-may-build-toilets/articleshow/20009542.cms http://blogs.wsj.com/indiarealtime/2014/10/08/why-many-indians-cant-stand-to-use-the-toilet/ http://www.boozallen.com/media/file/Effectiveness-of-Crowdsourcing_VP.pdf

http://www.wateraid.org/where-we-work/page/india

‘’Vodaphone Statistics’’ Simar, Bhawna Bhabi

‘’Sanitation Situation’’ Taneja, Harmeet

Agenda
● Proposal Overview
● Innovative data gathering strategies to map toilets into software ● Recommend cities to launch the Toilet Run mobile app
● Gantt chart

Proposal
● Prior to 10,000 users Toilet Run must form strategic partnerships with proactive municipalities and NGOs

● After 10,000 users Toilet Run can utilize crowdsourcing to build on the existing database.

● Toilet Run should launch in Bangalore, Delhi, and
Chennai.

Data Collection
Government Collaboration


In October 2014, Prime Minister Modi formally began the
“Clean India” Campaign. By 2019, 1,200,000 public toilets will be constructed across India.



As of May 2015, 14 corporations have pledged to help in construction of 3,195 new toilets.



71 Public Sector Undertakings in India supported the construction of 86,781 new toilets

Data Collection: NGO partnership


50+ identified Sanitation NGO’s listed in India



Many organizations have already mapped out toilet locations. ●

Groups such as WaterAid India and Gramalaya have created community toilet management programs for
sustainable

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