President Eisenhower's Role In The Korean War

1952 election
President Truman entered the election his popularity plunging as the Korean War was dragging into its third year. McCarthy’s anti-Communist crusade was stirring fear of the red tide, and the disclosure of widespread corruption in the government rocked the administration. Truman decided not to run for reelection and threw his support behind Stevenson, who after some debate was drafted as the Democratic nominee on his influential speech at the convention. Stevenson proved to be no match for Eisenhower, who played a key role in planning the WWII victory. Eisenhower was the most admired living American of the time, and in November he triumphantly won the election on his pledge to clean up "the mess in Washington" and end the Korean
Eisenhower for President and Richard Nixon for Vice President. Their slogan was "It’s Time for a Change". The 1953 election was the first using television advertising. Short commercials were run, and campaign speeces were broadcast in 30 minute blocks. Eisenhower’s campaign relied more on spot ads, whereas Stevenson’s relied more on speeches. The campaign was established by their use of a series of ads titled "Eisenhower Answers America." In twenty-second spots, Eisenhower responded to a question from an "ordinary citizen" that addressed the largest concerns of the American public suring the time of the election (namely the Korean War, the costs of living, and the stabilization of the government). Eisenhower’s simple and direct responses helped the general public relate to him and understand his view on the major issues. The cartoon Ike for President was cheery and catchy, a cute tune that got stuck in people’s head, subconsciously making Ike a more visible candidate to people nationwide, as they continued to think about him through the
More than 80 percent of likely voters felt the United States needed to change direction, and for the first time since 1952, all the candidates were new to the White House. As in 2004, the wars in Iraq and Afghanistan were key issues, however foreign policy was overshadowed by the economy crisis which included: health-care costs, energy policy, gas prices, and rising unemployment. Both candidates positioned themselves as agents of change, instead of the just the party out of power (the normality). The candidates made these claims in an ad war unprecedented in its quantity and cost. Ads were created in rapid-response manner, timed for the fast-paced news cycle. Reflecting the shift toward the provocative tone of the Internet, the 2008 ads were brusque and more aggressive than that of previous