According to Neustadt, a president’s professional reputation rests in the expectations of political players. These players include politicians, military officers, heads of industry, foreign officials, and members of the media. Neustadt refers to these political actors collectively as the Washington Community. Influencing this Community is a key aspect of the President’s job. The Community’s perceptions of a president’s likely response to their actions guides which course they take. As such “what other men expect of [the President] becomes a cardinal factor in the President’s own power to persuade.” Consistency and communication are key to maintaining a professional reputation. Neustadt argues that political actors are constantly attempting to anticipate the abilities and will of the president to use said abilities. A president cannot assert influence on an actor that believes them weak or without bargaining ability as the actor does not view the president as likely to assert strong power or able to deliver on bargain
According to Neustadt, a president’s professional reputation rests in the expectations of political players. These players include politicians, military officers, heads of industry, foreign officials, and members of the media. Neustadt refers to these political actors collectively as the Washington Community. Influencing this Community is a key aspect of the President’s job. The Community’s perceptions of a president’s likely response to their actions guides which course they take. As such “what other men expect of [the President] becomes a cardinal factor in the President’s own power to persuade.” Consistency and communication are key to maintaining a professional reputation. Neustadt argues that political actors are constantly attempting to anticipate the abilities and will of the president to use said abilities. A president cannot assert influence on an actor that believes them weak or without bargaining ability as the actor does not view the president as likely to assert strong power or able to deliver on bargain