Pret a Manger
Contents Page
Executive summary........................................................................................................1
(Jolly, Ivana)
Introduction to Prêt a manger and the type of international marketing..........................2
(Ivana, Micheal)
Prêt a manger’s 7P’s.......................................................................................................4
(Ivana, Michael)
SWOT analysis of the Prêt a manger.............................................................................7
(Jolly, Michael)
How does Prêt a manger do its international marketing?.............................................10
(Ade, Ivana)
What is the importance of international marketing to Prêt a manger?.........................12
(Ade, Jolly)
Problems in Prêt’s international marketing strategy....................................................13
(Micheal, Jolly)
Conclusion and Recommendation................................................................................14
(Ivana, Micheal, Jolly, Ade)
Bibliography.................................................................................................................15
(Ivana, Micheal, Jolly, Ade)
Executive summary
Prêt A Manger Ltd. was founded in 1986 in London, United Kingdom and its key executives are Mr. Andrew Walker and Mr. Julian Metcalfe. The name ‘Prêt A Manger’ (French for "ready to eat") was borrowed at £50 from a boarded-up shop ??? was bought for £50 in 19… Prêt A Manger (later Prêt only) started with a £17,000 loan and now college friends who founded Prêt have global ambitions.
Prêt operates a bit like a café/restaurant and its success derives from its fresh philosophy. Most of the product are produced daily and throughout the day in the premises and those products that are not produced within the premises are prepared in different sites which operate in strict high standards that are exclusively designed for Prêt A Manger.
In 2007 there
Executive summary........................................................................................................1
(Jolly, Ivana)
Introduction to Prêt a manger and the type of international marketing..........................2
(Ivana, Micheal)
Prêt a manger’s 7P’s.......................................................................................................4
(Ivana, Michael)
SWOT analysis of the Prêt a manger.............................................................................7
(Jolly, Michael)
How does Prêt a manger do its international marketing?.............................................10
(Ade, Ivana)
What is the importance of international marketing to Prêt a manger?.........................12
(Ade, Jolly)
Problems in Prêt’s international marketing strategy....................................................13
(Micheal, Jolly)
Conclusion and Recommendation................................................................................14
(Ivana, Micheal, Jolly, Ade)
Bibliography.................................................................................................................15
(Ivana, Micheal, Jolly, Ade)
Executive summary
Prêt A Manger Ltd. was founded in 1986 in London, United Kingdom and its key executives are Mr. Andrew Walker and Mr. Julian Metcalfe. The name ‘Prêt A Manger’ (French for "ready to eat") was borrowed at £50 from a boarded-up shop ??? was bought for £50 in 19… Prêt A Manger (later Prêt only) started with a £17,000 loan and now college friends who founded Prêt have global ambitions.
Prêt operates a bit like a café/restaurant and its success derives from its fresh philosophy. Most of the product are produced daily and throughout the day in the premises and those products that are not produced within the premises are prepared in different sites which operate in strict high standards that are exclusively designed for Prêt A Manger.
In 2007 there
Bibliography: Blythe, J. (2008) Consumer Behaviour, Jennifer Pegg, London Bridgepoint ' ' Press Room, (2008) ‘Prêt A Manger partners with Bridgepoint to accelerate its global business’ [Online] (cited 22 Februar 2008) Available from (Accessed 03/12/2008) Carter Associates (2008) ‘Foreign marketing misses in Japan’ [Online] (cited 2008) Available from (Accessed 03/12/2008) Lee, K. and Cater, S. (2005) Global Marketing Management, Oxford University Press Inc, New York Restaurant and Bars sector (2006) [Online] (cited August 2006) Available from (accessed 02/12/2008) Reuters, (2008) ‘Fast Food & Home Delivery Outlets Market Report Plus 2008 Predicts the Home-Delivery...’ [Online] (cited 1 October 2008) Available from (Accessed 28/11/2008) Sibun, J. (2008) ‘Pret a Manger to be sold to private equity’ [Online] (cited 27 Februar 2008) Available from (Accessed 03/12/2008) Weissberg, T. (2008) ‘INTEGRATED MARKETING: One message, many media’ Marketing Week, p. 31 Yeshin, T. (2006) Advertising, Jennifer Pegg, London