Preview

Price Analysis

Good Essays
Open Document
Open Document
635 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Price Analysis
Determining the Best Price Analysis Method
Sandra Greene

BUS 315

Dr. Lena Maslennikova

27 Oct, 2012

Determining the Best Price Analysis Method Every adult that has purchased items, whether big or small have conducted price analysis. Price analysis is simply price comparison. When people go to the store to purchase something and compare the price of different brands of the same item, they are conducting price comparison. In doing the price comparison people are not concerned with the costs that went into making the product or how much of a profit the company made off of the product. The government also conducts price analysis. They “examine and evaluate a proposed price without evaluating its separate costs elements and proposed profit” (Murphy, 2009, p. 29). There are several different methods that can be used for price evaluation or price comparison. However, the one that is best in a variety of situations is Comparison of proposed prices received in response to a solicitation or more simply put, Comparison of competitive bids.

Of the different pricing methods reviewed, prices set by law or regulation are the only ones that comparison of competitive bids cannot be used for because those prices are already set. However, comparison of competitive bids can be used in place of all of the other methods.

For instance, comparison of prior quotes is used when time is of the essence. It is used when it would be faster to compare previous quotes (within 24 months) then to take the time to go through the competitve bidding process. Still this is a case where comparison of competitive bids could be used. Those concerned would just have to speed up the process.

Comparison of published price lists, market data, and government estimates are other methods that can be used because they help to determine market price for products, as long as they are not being substantially discounted



References: Competitive Bidding. (2012). Retrieved from Business Dictionary: http://www.businessdictionary.com/definition/competitive-bidding.html Murphy, J. E. (2009). Guide to Contract Pricing. Virginia: Management Concepts, Inc. Procurement. (2011, March 7). Retrieved from Woods Hole Oceanographic Institute: http://www.whoi.edu/procurement/page.do?pid=14500 .

You May Also Find These Documents Helpful

  • Good Essays

    MKT 571 week 4 team d

    • 692 Words
    • 3 Pages

    Determining the right price is just one aspect of effective pricing. In order to implement a successful launch, analysis needs to be completed on the market share, demographics, sector and affordability. Any product will undergo competitive pressure sooner or later in the life cycle. Risk analysis should be done and mitigated before a product being launched in domestic or international market. Forecast for the demand is another key factor to be considered before making any pricing decisions.…

    • 692 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Part 14 Sealed Bidding; Part 15 Contracting by Negotiation; Subpart 6.2—Full and Open Competition After Exclusion of Sources;Subpart 6.4—Sealed Bidding and Competitive Proposals…

    • 928 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Marketing Simulation

    • 275 Words
    • 2 Pages

    Studying of the data under analysis reveals the changes in pricing strategy over the duration of the 6 simulations. When specific reference is made to the Unit Price it can be noted that for the first 3 simulations the Unit Price for the backpack, targeted primarily towards Urban Computers, was $45. But, in the 4th and 5th rounds of sales, the Unit Price was decreased to $34. Lastly, in the 6th and final simulation of analysis the Unit Price was decreased to a final price of $28. Analysis of the Price Score KPI suggests varying target segment reaction to the Unit Price of the backpack. In the first three rounds, the Price Score was 4, indicating $45 as being an ideal price for the target segment. However, when the Unit Price was decreased to $34 in the 4th and 5th simulations, the Price Score decreased to 3, indicating that $34 was extremely too low for the target segment. This was also the case in the 6th quarter, with the Unit Price of $28 also receiving a Price Score KPI of 3. However, when the Price Score is compared against competitor scores, it is apparent that the firm’s backpack was priced consistently more accurately than competitors.…

    • 275 Words
    • 2 Pages
    Good Essays
  • Good Essays

    1. Price comparison to other products - When a buyer compares the price of a similar product with your product. It is important to let the buyer know that they have to compare apples to apples and then lastly look at the price. They have to look at the quality of the product compares to competitors because inferior quality product would not last long. While good quality product for which you might a little more will last much longer giving you the utility for the price. Not just quality of the product but also features and benefits like other products would not offer. The cheap product may have hidden fees or cost which may not be mentioned by the seller initially. The buyer may not be aware of the positives included in your price, such as, after sales service, longer guarantees, and the quality of your products. Buyers may compare prices by looking at misleading advertisement and marketing done by competitors it is important to look into literature and adverts when handling price objections.…

    • 1245 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Mkt 33

    • 295 Words
    • 2 Pages

    The test covers materials from the textbook, the videos, and any additional materials we discussed in class. The following list highlights some of the more important topics we’ve covered so far and by no means exhausts the possible topics of the test.…

    • 295 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    english paper 03.02

    • 274 Words
    • 1 Page

    The price you pay for a product is determined by its popularity. If it is a popular item, most likely the price will go up, if it’s a non-popular item, prices will be low.…

    • 274 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Firms today are in their perspective industries to maximize consumer satisfaction, increase revenue, and shareholders profits. These tasks require attention to detail when pricing their products. There are always competitors lurking and waiting by the wayside to gain market share and a competitive advantage.…

    • 444 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Sealed bidding and Competitive Proposals have their advantages and disadvantages for private contractors. The government offers the opportunity to contractors to place their bids depending on the specifics of the job or the contract requirements then the government will choose the channel which they will send the solicitation through. For Sealed Bidding is an Invitation for Bids and for Competitive Proposals bids are two ways of solicitation, a Request for Quotation and Request for Proposals (Murphy 2009).…

    • 505 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Sealed bidding and competitive proposals are the two methods used to acquire competitive prices from bidders. Sealed bidding is “a process by which government needs are made known by a solicitation called and Invitation for Bids. The government will use sealed bidding when (1) it feels confident that award can be made to the lowest price offeror who is responsive and responsible and (2) the government’s requirement is reasonably well defined in the form of drawings and specifications”(Murphy, 2009). Once the bids are opened, the prices become public knowledge. This could be a disadvantage to contractors because their prices will be made known for all to see. When sealed bidding is used, the lowest bidder that is found to responsive and responsible will be awarded the contract. “Sealed bidding always leads to a firm-fixed-price contract or fixed-price with economic adjustment contract” (Murphy, 2009). This would be another disadvantage to the contractor, because all the risk is on the contractor in fixed-priced contracts.…

    • 402 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Discussion Questions

    • 313 Words
    • 2 Pages

    Select a product or service. Then, select three different organizations that provide your selected product or service and compare the prices associated with it. What is the difference between the prices among the different organizations? What is the rationale for this difference? The IPhone, the Verizon HTC phone, and the Windows phone are in the ballpark as far as price goes, the difference will be in the plans selected to run each phone. Each of the competitors is trying to build a better mousetrap and price out the competition. However, technology is not cheap and the cost reduction will have to occur somewhere in the manufacturing process for one company to surpass the…

    • 313 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Consumers use price as a method of judging a products quality and advantage, there is a positive correlation between price and perceived product quality (Zeithaml, 1988: 10)…

    • 3293 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    pricing products

    • 4434 Words
    • 17 Pages

    Pricing productsIntroduction Products and services have a price just as they have a value. Many non-profit and all profit-making organizations must also set prices. Pricing is controversial and goes by many names: Price is all around us. You pay rent for your apartment, tuition for your education. The airline, railway, taxi and bus companies charge you a/are; the local utilities call their price a rate; and the local bank charges you interest for the money you borrow ; the guest lecturer charges an honorarium to tell you about a government official who took a bribe to help a shady character steal dues collected by a trade association. Clubs or societies to which you belong may make a special assessment to pay unusual expenses. Your regular lawyer may ask for a retainer to cover her services. The 'price ' of an executive is a salary, the price of a salesperson may be a commission and the price of a worker is a wage. Finally, although economists would disagree, many of us feel that income taxes are the price we pay for the privilege of making money. In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that consumers exchange for the benefits of having or using the product or service. How are prices set? Historically, prices were usually set by buyers and sellers bargaining with each other. Sellers would ask for a higher price than they expected to get and buyers would offer less than they expected to pay. Through bargaining, they would arrive at an acceptable price. Individual buyers paid different prices for the sane products, depending on their needs and bargaining skills.…

    • 4434 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Do your homework on pricing—For retail products, it's pretty straightforward. Compare your product to the competition, do the costing to make sure you are meeting margin goals, and set the price according to perceived value. For less tangible products, such as customizable software products, one method we discovered for doing price comparisons is to find media reviews of competitors' products. .…

    • 840 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Pricing Strategies

    • 616 Words
    • 3 Pages

    The three types of pricing strategies are skimming, penetration, and competitive. Skimming pricing strategy is defined as a pricing strategy involving the use of a high price relative to competitive offerings (Boone and Kurtz, p641). Skimming can be used to introduce a new product slowly. This allows the distribution process to be able to keep up with the market. Sometimes called market-plus pricing, intentionally setting a relatively high price compared with prices of competing products (Boone and Kurtz, p641). When using this strategy, a company purposely assigns an exorbitant price to the product to set it apart from other products of the same kind. This can be useful to a company that believes that their product is superior to others in that market. They want to attract customers that look at the high price as meaning a superior product.…

    • 616 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Conventional Supermarkets

    • 1516 Words
    • 7 Pages

    References: Genessa M. Fratto, Michelle R. Jones, Nancy L. Cassill, (2006),"An investigation of competitive pricing…

    • 1516 Words
    • 7 Pages
    Powerful Essays