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Pricing of Water Purifiers

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Pricing of Water Purifiers
Workshop on Pricing

Product Category- Water Purifier

Submitted by: Group -6-Section A
Manali Agarwal (026) Naval Maheshwari (033) Shikha Chhabra (046) Shubham Agrawal (050) Vineet Dahiya (060)

Product Category: Water purifier
India has a huge market for water purifiers. The type of purifiers available in the market are mostly UV based or RO based. Other purifying techniques include boiling water, using domestic candle filters (steel form),carbon filter or use of Alum. The usage of filter in a particular region is decided by the Total Dissolved Solid (TDS ) level of Water. TDS is directly related to the purity of water and the quality of water purification systems.With the measurement of TDS Level,it can be found out which Water Purifier to use for the particular sample of Water. 0<TDS<500 : UV based Water Purifier TDS>500 :RO based Water Purifier
The urban Indian is more health conscious and understands the necessity of purifying water before it is fit for consumption. So, there remains a huge untapped market. The purifiers can be either electrical or chemical depending on the purification technique used. The main contaminants are, however, micro organisms, viruses, giardia and bacteria, excessive unwanted salts etc. These are treated well with UV Purifiers. However, when Water is excessively hard with high TDS Level, RO works more effectively. Players like Kent RO purifiers ,HUL Pureit, Eureka Forbes-Aquaguard occupy the major market share and occupy more than 50 percent market share.
In comparison, there is less penetration of UV and RO filters in Rural India and people rely on Alum and Carbon filters.

TDS level of IMI ,Delhi tap water sample is 664,which is excessively high. For drinking purpose, Kent RO purifiers are installed which treat water to the TDS level of 39,thus making it safe and drinkable!

Different Brands of Water Purifier


Bibliography: Books * Principles of Marketing by Philip Kotler-13th Edition Internet * http://www.unilever.com/sustainability/economic/affordable/- Article on affordable products and balance sheet of HUL. * http://spoonfeedin.wordpress.com/2009/12/12/mktg-tata-swach-strategy/- Article on TATA Swach strategy * http://www.eurekaforbes.com/water-purifiers.aspx- Features of water purifiers of Eureka Forbes and its balance sheet * http://www.kent.co.in/product/waterpurifiers_ultrauv.aspx- Features of Kent water purifiers and its balance sheet * http://www.whirlpoolindia.com/Products.aspx?SubCatID=19&amp;PID=108- Water purifiers of Whirlpool * http://www.ushabrita.com/About.php- Water purifiers of Usha Brita * http://www.ariseindialtd.com/water-purifier.htm- Water purifier of Arise
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