PRICING strategy

CHRISTIAN SERVICE UNIVERSITY COLLEGE

DEPARTMENT OF BUSINESS STUDIES

PRICING AND ITS EFFECTS ON CONSUMER BUYER BEHAVIOUR

BY
ISAAC OFORI MANU
SHIRLEY ANNOR
PRISCILLA ADJEI
ERIC OFOLI ANANG
MARY ABENA FORDJOUR

JULY 2011

STATEMENT OF AUTHENTICITY
We have read the university regulation relating to plagiarism and certify that this report is all our own work and do not contain any unacknowledged work from any other source. We also declare that we have been under supervision for this report herein submitted.

Candidates Names

Signature

Date

ISAAC OFORI MANU

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SHIRLEY ANNOR

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MARY ABENA FORDJOUR ………………………………………..

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PRISCILLA ADJEI

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ERIC OFOLI ANANG

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SUPERVISOR’S DECLARARTION
I hereby declare that the preparation and presentation of the dissertation were supervised in accordance with the guidelines and supervision of dissertation laid down by Christian Service
University.
Supervisor’s Name:MR. STEPHEN BANAHENE
Signature -----------------------------------

Date ------------------------------------

Haed of Department’s Name: MR. STEPHEN BANAHENE
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ABSTRACT
Price is not just a number on a tag. Price comes in many forms and performs many functions, rent, tuition, fares, fees, rates, tolls, retainers, wages and commissions all may in some way be the price for some goods or services. Throughout most of history prices were set by negotiation between buyers and sellers. Bargaining is still a spot in some areas. Pricing practices have changed significantly in recent years .Consumer behavior on the other hand is ‘the decision processes and acts of individuals involved in buying and using products or services’’. This relationship shows that for a given price as perceived benefit increase, value increases. The prices of product are always is a determinant factor in the

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