Primary Stakeholders of Google Inc
Individual Paper
- Google
Introduction The American multinational enterprise, Google Inc., predominately leading the globe in internet services and products. They provide online advertising technologies, search engine, cloud storage, applications and other software. Their customers are advertising agencies and large businesses who pay to be exposed on the many free services Google offers to internet consumers. The largest shareholders Brin Sergey and Larry Page, founded Google while attending Stanford University. Google is the most universally used internet search engine, which allows them to gather interests and information about the consumers using their free services. Advertisers spend billions to strategically place their ads through Google because the free Google services accumulates personal interests and information needed to identify consumer demographics on the internet. In recent years the government and general public have raised concern about consumer privacy, as well as, the monopolistic presence in the internet market. Their shareholders are predominately internal making any external influence to the company improbable. Google employees are carefully selected and generally consist of newly graduated software geniuses; recently the media has criticized Google for the majority of their employees being Caucasian and Asian males. Google Inc. has a responsibility to manage its operations to maximize shareholders profits, but how well does it treat the other four primary stakeholders: the government, employees, customers, and general public. (Google, n.d.)
Government
Google has gained the government’s attention through multiple investigations over the years. In 2011, Google government officials from Europe joined the United States Congress to bring antitrust investigations against the Company. The next year in 2012, the Federal Trade Commission, FTC, conducted an investigation to gather evidence suggesting Google is a monopoly. Apple competes
Introduction The American multinational enterprise, Google Inc., predominately leading the globe in internet services and products. They provide online advertising technologies, search engine, cloud storage, applications and other software. Their customers are advertising agencies and large businesses who pay to be exposed on the many free services Google offers to internet consumers. The largest shareholders Brin Sergey and Larry Page, founded Google while attending Stanford University. Google is the most universally used internet search engine, which allows them to gather interests and information about the consumers using their free services. Advertisers spend billions to strategically place their ads through Google because the free Google services accumulates personal interests and information needed to identify consumer demographics on the internet. In recent years the government and general public have raised concern about consumer privacy, as well as, the monopolistic presence in the internet market. Their shareholders are predominately internal making any external influence to the company improbable. Google employees are carefully selected and generally consist of newly graduated software geniuses; recently the media has criticized Google for the majority of their employees being Caucasian and Asian males. Google Inc. has a responsibility to manage its operations to maximize shareholders profits, but how well does it treat the other four primary stakeholders: the government, employees, customers, and general public. (Google, n.d.)
Government
Google has gained the government’s attention through multiple investigations over the years. In 2011, Google government officials from Europe joined the United States Congress to bring antitrust investigations against the Company. The next year in 2012, the Federal Trade Commission, FTC, conducted an investigation to gather evidence suggesting Google is a monopoly. Apple competes
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