Princess Cruise Case Study
www.princesscruises.com
“I wish I can escape…” once in a while everyone wishes it, especially when you are really busy. You go work, school, or even both in a day and it seems like 24 hours is not enough in a day for you. You have assignments and projects, still need to clean house, do laundry, send e-mails to friends, and so on. You barely have any chance to have days just to relax and do nothing…and you dream about going on vacation and letting other people take care of you, stay in a nice hotel room, eat fabulous food, forget about everything that you need to deal when you are at home.
Princess Cruises gives you the opportunity to make your dream come true, with the world’s largest ships and their luxurious services you can escape completely from your ordinary day to day activities.
The History
Princess Cruise is one of the largest cruise lines in the world. They have more than 700,000 passengers every year and take them to world wide destinations; six continents and about 260 ports in the world. They only owned one ship when they started then they got 15 ships today. Their first ship was called “Princess Patricia” from Canadian Pacific Rail. The ship name is where their company name created. Princess Patricia cruised to Mexico’s West Coast in 1965 to 1966 during winter terms. Princess Patricia cruise got fame and high demand, which is the time when Princess Cruises purchased another cruise line, “Princess Italia” to gain more capacity in order to fulfill all the demands they have got from customers. In 1971 when they chartered SS Carla they renamed the Princess Italia to “Princess Carla”. In 1974 the Princess Cruises was exquisite by Peninsular and Oriental Stream Navigation Company (P&O). They were looking for ways to increase their popularity and decided to negotiate with P&O. After being a business partner with P&O Princess Cruises became a No.1 West Coast cruise line. In 1984 they began to have a different and upgraded ship, “Royal Princess”
“I wish I can escape…” once in a while everyone wishes it, especially when you are really busy. You go work, school, or even both in a day and it seems like 24 hours is not enough in a day for you. You have assignments and projects, still need to clean house, do laundry, send e-mails to friends, and so on. You barely have any chance to have days just to relax and do nothing…and you dream about going on vacation and letting other people take care of you, stay in a nice hotel room, eat fabulous food, forget about everything that you need to deal when you are at home.
Princess Cruises gives you the opportunity to make your dream come true, with the world’s largest ships and their luxurious services you can escape completely from your ordinary day to day activities.
The History
Princess Cruise is one of the largest cruise lines in the world. They have more than 700,000 passengers every year and take them to world wide destinations; six continents and about 260 ports in the world. They only owned one ship when they started then they got 15 ships today. Their first ship was called “Princess Patricia” from Canadian Pacific Rail. The ship name is where their company name created. Princess Patricia cruised to Mexico’s West Coast in 1965 to 1966 during winter terms. Princess Patricia cruise got fame and high demand, which is the time when Princess Cruises purchased another cruise line, “Princess Italia” to gain more capacity in order to fulfill all the demands they have got from customers. In 1971 when they chartered SS Carla they renamed the Princess Italia to “Princess Carla”. In 1974 the Princess Cruises was exquisite by Peninsular and Oriental Stream Navigation Company (P&O). They were looking for ways to increase their popularity and decided to negotiate with P&O. After being a business partner with P&O Princess Cruises became a No.1 West Coast cruise line. In 1984 they began to have a different and upgraded ship, “Royal Princess”
References: David, Fred R.. Strategic Managment: Concepts and Cases. 11th. Upper Saddle River, NJ: Prentice Hall, 2005. Dickinson, Bob, and Andy Vladimir. Selling the Sea. New York, NY: John Wiley & Sons, Inc., 1997. Klein, Ross A. . Cruise Ship Blues. Gabriola Island, BC: New Society Publishers, 2002. Mancini Ph.D, Marc. Cruising: A Guide to the Cruise Line Industry. 2nd. Clifton Park, NY: Delmar Learning, 2004. Princess ' Exotic Cruisetours Span the Globe in 2007-08. Retrieved October 28, 2006 from Princess Cruise Website: http://www.princess.com www.carnivalcorp.com