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Principal of Economic
ASSESSMENT 2: INDEIVDUAL WRITTEN REPORT [Weight 20%]

PRINCIPLE OF ECONOMIC [CZBB9001] ADVANCED DIPLOMA in BUSINESS [April 2013]

MARKET STRUCTURE OF AMAZON INC.
By: NGUYEN VINH TRUONG ( WILL) Supervised by: Michael Leong

Presented to The Faculty of the Department of Business Submitted: 2th May, 2013

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Contents
I. II. III. IV. V. Executive summary .............................................................................................................. 3 Introduction and Background of company. ......................................................................... 4 Analyze ............................................................................................................................. 4 Conclusion ........................................................................................................................ 9 Reference ........................................................................................................................... 10

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I.

Executive summary
Amazon Inc. is one of the most popular web-site which sell online book in the beginning and with development they create more product line for attracting new customer from other website. This assignment will analyze what type of market structure that Amazon Inc. use for the company to enter the new market and manage the company. It is also about how they change the form of company from oligopoly to monopolistic competition. On the other hand, with the development of technology, Amazon Inc. has to create Kindle – Fire tablet (1st is electronic book) for entering new market. That is a big movement of Amazon Inc. and it makes other competitors have to go after Amazon Inc. and create the same product.

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II.

Introduction and Background of company.

As you know Amazon.com is one of the best online stores in over the world. When you access to the website of Amazon.com, you can find all thing that you intend to find and buy. Amazon.com, Inc. is
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