principle
Assignments
Program: MBA (2 Years) Sem-1
Subject Name
Marketing Management
Permanent Enrollment Number (PEN)
Roll Number (SEN)
Student Name
INSTRUCTIONS
a) Students are required to submit all three assignment sets
ASSIGNMENT
DETAILS
MARKS
Assignment A
Five Subjective Questions
10
Assignment B
Three Subjective Questions + Case Study
10
Assignment C
40 Objective Questions
10
b) Total weightage given to these assignments is 30%. OR 30 Marks c) All assignments are to be completed as typed in word/pdf.
c) All questions are required to be attempted.
d) All the three assignments are to be completed by due dates (specified from time to time) and need to be submitted for evaluation by Amity University.
( √ ) Tick mark in front of the assignments submitted
Assignment ‘A’
Assignment ‘B’
Assignment ‘C’
Assignment: A
1. The length of the product life cycle is governed by the rate of technological change, the rate of market acceptance and the case of competitive entry Discuss.
2. The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals. Comment.
3. What are major reasons for market segmentation and what are its advantages?
4. Briefly explain the steps involved in new product development.
Assignment: B
1. Explain any two pricing policies with their relative advantages and disadvantages.
2. As Marketing Director of Kellogg’s evolve a market driven distribution system for the market.
3. Which type of sales promotion vehicles will you use to promote the sale of a premium brand of toilet soap?
Case study:
M.K.B. products was an industrial company, undertaking the manufacture of chewing tobacco products. For the packing of these products,
Program: MBA (2 Years) Sem-1
Subject Name
Marketing Management
Permanent Enrollment Number (PEN)
Roll Number (SEN)
Student Name
INSTRUCTIONS
a) Students are required to submit all three assignment sets
ASSIGNMENT
DETAILS
MARKS
Assignment A
Five Subjective Questions
10
Assignment B
Three Subjective Questions + Case Study
10
Assignment C
40 Objective Questions
10
b) Total weightage given to these assignments is 30%. OR 30 Marks c) All assignments are to be completed as typed in word/pdf.
c) All questions are required to be attempted.
d) All the three assignments are to be completed by due dates (specified from time to time) and need to be submitted for evaluation by Amity University.
( √ ) Tick mark in front of the assignments submitted
Assignment ‘A’
Assignment ‘B’
Assignment ‘C’
Assignment: A
1. The length of the product life cycle is governed by the rate of technological change, the rate of market acceptance and the case of competitive entry Discuss.
2. The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals. Comment.
3. What are major reasons for market segmentation and what are its advantages?
4. Briefly explain the steps involved in new product development.
Assignment: B
1. Explain any two pricing policies with their relative advantages and disadvantages.
2. As Marketing Director of Kellogg’s evolve a market driven distribution system for the market.
3. Which type of sales promotion vehicles will you use to promote the sale of a premium brand of toilet soap?
Case study:
M.K.B. products was an industrial company, undertaking the manufacture of chewing tobacco products. For the packing of these products,