Principle of Tourism
SWOT analasis
Client: Solaire Resort and Casino
Project: The US$1 billion launch of the Philippines latest luxury resort and gambling development.
EM Solution: Effective Measure was selected as a foundation digital partner to assist the ambitious project in its aims to be one of the country’s leading lures and destinations. Deploying the EM Brand platform has allowed Solaire to make empowered digital campaign decisions, investments and gather valuable customer insight and data in the lead up to launch .
The Philippines’ newest US$1.0 billion luxury destination Solaire Resort & Casino has teamed with Effective Measure from inception to ensure that its online advertising campaign strategy is gaining maximum exposure and targeted traction.
The resort is the flagship property, for parent company Bloomberry Resorts, a publicly-traded company listed on the Philippines Stock Exchange which is majority owned by its Chairman and CEO Enrique Razon, Jr. one of the country’s most prominent industry leaders.
Poised to open in March, Solaire will be the first integrated resort to open in the government sponsored -Philippine Amusement and Gaming Corporation- economic development zone known as Entertainment City. As such the digital campaign and strategy for the lead up to the launch and Phase one development has been paramount.
Under the alliance, Solaire has selected Effective Measure as its primary measurement currency to bring depth, validity and surety to its campaign targeting and executions.
Solaire Resort & Casino – Philippines, Digital Marketing Director , Jed Marcaida explained that with a heavy pre-launch investment in its digital assets and campaigns, monitoring the success and traction of its online advertising placement has been invaluable I market development. “ We also want to put a digital persona to those visiting our digital assets,” he said.
The Effective Measure Brand solution provides Solaire with tagging and monitoring of its core digital assets
Client: Solaire Resort and Casino
Project: The US$1 billion launch of the Philippines latest luxury resort and gambling development.
EM Solution: Effective Measure was selected as a foundation digital partner to assist the ambitious project in its aims to be one of the country’s leading lures and destinations. Deploying the EM Brand platform has allowed Solaire to make empowered digital campaign decisions, investments and gather valuable customer insight and data in the lead up to launch .
The Philippines’ newest US$1.0 billion luxury destination Solaire Resort & Casino has teamed with Effective Measure from inception to ensure that its online advertising campaign strategy is gaining maximum exposure and targeted traction.
The resort is the flagship property, for parent company Bloomberry Resorts, a publicly-traded company listed on the Philippines Stock Exchange which is majority owned by its Chairman and CEO Enrique Razon, Jr. one of the country’s most prominent industry leaders.
Poised to open in March, Solaire will be the first integrated resort to open in the government sponsored -Philippine Amusement and Gaming Corporation- economic development zone known as Entertainment City. As such the digital campaign and strategy for the lead up to the launch and Phase one development has been paramount.
Under the alliance, Solaire has selected Effective Measure as its primary measurement currency to bring depth, validity and surety to its campaign targeting and executions.
Solaire Resort & Casino – Philippines, Digital Marketing Director , Jed Marcaida explained that with a heavy pre-launch investment in its digital assets and campaigns, monitoring the success and traction of its online advertising placement has been invaluable I market development. “ We also want to put a digital persona to those visiting our digital assets,” he said.
The Effective Measure Brand solution provides Solaire with tagging and monitoring of its core digital assets