Preview

Principles and Practice Of Festivals & Events Management

Powerful Essays
Open Document
Open Document
3048 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Principles and Practice Of Festivals & Events Management
Executive Summary
Description of the festival
Haineken Open’er Festival is the largest musical event organized in Poland since 2002. It is organized by Alter Art with the cooperation of the city of Gdynia, and the main sponsor of the festival is the producer of Haineken beer. Open’er will take place from 3 to 6 July in Gdynia in Poland.

Finance Required
Opener total cost is estimated to about 5 million pounds. Festival expenditure covers three main areas: management, costs of festival and promotion. The largest part of the budget is required to cover the fees for the artists that can absorb up to 65% of the total budget.

Financial Projections
The largest income for the organization of the Open’er festival will come from various sponsors. Furthermore, the additional money will come from the sales of festival souvenirs, Gdynia city, advertising on promotional materials and from the sale of tickets. It is expected that revenue of the festival will increase at about 10%.

Business Differentiators
The distinguishing factor of Open’er among other festivals in Poland is definitely the line-up with the world 's biggest music stars, who often had never performed in Poland before. In addition, the festival offers unique attractions, theatrical performances, fashion show, as well as it combines different types of music.
Festival Credibility
Opener festival every year is becoming more popular, and attracts more participants, not only from Poland but also from all over Europe. The festwal has been twice awarded as the best large festival. Its popularity is also evidenced by the fact that the sale of tickets starts even before the announcement of performing artists.

The Company & The Industry
Haineken Open 'er Festival is an open-air music and performing arts festival which takes place from 3 to 6 July 2013 year in Gdynia and the municipalities of Kosakowo in Poland (Opener, 2013). Apart from the concerts of about 120 artists on seven stages, the festival



References: Forbes (2010), Concert profits, Available from: http://www.forbes.pl/artykuly/sekcje/sekcja-strategie/koncertowe-zyski,3013,1 [Electronically accessed 23th April, 2013.] Getz D Jenner S., Barr U. and Eyre A. (2012), The UK festival market report 2012, Available from: http://www.festivalawards.com/wp-content/uploads/2012-UK-Festival-Market-Report.pdf [Electronically accessed 28th April, 2013.] Nelson J Wojdas J. (2009), ‘Era of Open 'er’, Polityka, Available from: http://www.polityka.pl/kultura/295554,1,era-openera.read [Electronically accessed 22th April, 2013.] Bibliography: Bladen Ch., Kennell J, Abson E. and Wilde N. (2012). Events Management an Introduction, Great Britain: Routledge Bowdin A Devine A. and Devine F. (2012), ‘The challenge and opportunities for an event organiser during an economic recession’, International Journal of Event and Festival Management, Vol. 3, No. 2, pp. 122-136. Edinburg International Festival (2013), How the Festval is Funded, Available from: http://www.eif.co.uk/about-festival/how-festival-funded [Electronically accessed 23th April, 2013.] Getz D Getz, D. (2007), Event Studies: Theory, Research and Policy for Planned Events. Oxford: Elsevier Gdynia (2012), Gdynia Lee S.and Goldblatt J. (2012), ‘The current and future impacts of the 2007-2009 economic recession on the festival and event industry’, International Journal of Event and Festival Management, Vol. 3, No. 2, pp. 137-148. Mair J. and Whitford M. (2013), ‘An exploration of events research: event topics, themes and emerging trends’, International Journal of Event and Festival Management, Vol. 4, No. 1, pp. 6-30 Raj R., Walters P Rowley J. and Williams C. (2008), ‘The impact of brand sponsorship of music festivals’, Marketing Intelligence & Planning, Vol. 26, No. 7, pp. 781-792. Sharkey, F. (2010), ‘The contribution of music festivals and major concert in the UK’ UK Music, Available from: http://www.ukmusic.org/assets/media/UK%20Music%20-Music%20Tourism.pdf [Electronically accessed 27th April, 2013.]

You May Also Find These Documents Helpful

  • Good Essays

    HOSP 310 quiz wk 7

    • 415 Words
    • 2 Pages

    Festivals affect the economy of the cities and regions that sponsor them. Local customers spend money from their family entertainment budget that might otherwise have left the community. Visitors spend on food, lodging, souvenirs, gasoline, and public transportation. In most cases, the event itself makes purchases that contribute to the…

    • 415 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Hobby Star Marketing Report

    • 2502 Words
    • 11 Pages

    6.0 ConclusionsThis report has provided an overview of the Fan Expo Canada event and classified into the Hallmark event category. The event was then analysed in terms of its social impact, the stakeholders involved and economic implications. This report has found that Fan Expo appeals to a unique market and draws visitors to the town of Toronto. It has outlined relevant stakeholders and their goals and found that increased integration of local community groups with the planning process of the expo could be beneficial to future success and reduced…

    • 2502 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    In the past few decades there have been many developments in the live music events industry, which have led to live music events growing to be global events. (Goldblatt, J., 2002) There are several reasons for this development in the music events industry, many of them closely connected to developments in other sectors that influence the business of live music events. In this essay we will discuss the commercial, social, legal, technological and environmental factors that have contributed to the commercial growth and success of the events industry that has resulted in this industry to become a global one, producing events on a much bigger scale than before. Global live music events are now a common phenomenon producing billions of pounds in revenue and many industries outside the direct business of music events want to be involved to get a share in this major success. Books, articles, websites, reports and a few films have been the main resources for information for an essay on this subject, and to determine how music events have become global events.…

    • 1791 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    event to enhance the influence and popularity of the music festival. The purpose of the…

    • 2521 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Steve believes the greatest challenges facing event leaders in the next ten years will be the economy and government regulations, the tax on alcohol for example. People will always have a reason to celebrate, whether its someone’s life at a funeral, a baby being born, or a couple joining together in marriage. Carroll believes that it competition will aid with making event management become greater, and as long as our population keeps growing, so will the amount of…

    • 1237 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Roberts, Jo. "Music Festival Sponsorship."MarketingWeek. 09 07 2009: n. page. Web. 28 Nov. 2011. <http://www.marketingweek.co.uk/music-festival-sponsorship/3002146.article>.…

    • 3174 Words
    • 13 Pages
    Powerful Essays
  • Best Essays

    Proscenium and Concert

    • 4231 Words
    • 17 Pages

    Concerts became increasingly important to consider the many facets involved in presenting a concert. Concert events have been part of many cultures. Thus, it should require a lot of attention when organizing such events since a lot of participants are expecting a sure blast from it, taking into concern that 18 out of 40 concert attendees consider the facilities before attending concerts.…

    • 4231 Words
    • 17 Pages
    Best Essays
  • Good Essays

    To attract and retain visitors for subsequent festivals in an effort to sustain the revenue stream for future recipients of the music festival grants and donations.…

    • 744 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Name: Steven Jackson Email: mcbsjackson@gmail.com Advanced Diploma in Event management Assessment no.4 The legal and insurance implications of staging a concert. Before staging a concert in a locality, there are some areas that need to be considered like: • Organizational structure and legal status • Event Ownership • Contracts and agreements • Licences and permission • Insurance Organizational Structures There are five types of organisational structures each with a different legal status, namely: •…

    • 3121 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Festival Impact Study Guide

    • 54013 Words
    • 217 Pages

    Edinburgh Festivals Impact Study Final Report May 2011 Contents Acknowledgements ................................................. 1 4.2 Learning impact: Provide engaging, informal learning experiences .......................................................................................... 28 1. Report Summary....................................................2 4.2.1 Improving knowledge and engagement with the subject or cultural form ..................................................................................... 28 2. Introduction ........................................................... 7 4.2.2 Improving personal development and 'non-cognitive' skills........................................................................................................ 31 2.1 Background ....................................................................................... 7 2.2 Objectives..........................................................................................8 3.…

    • 54013 Words
    • 217 Pages
    Powerful Essays
  • Good Essays

    There are many different sectors of the events industry which can be categorised in different ways either by size, form or content. These can be categorised by leisure, political, business and trade, food and drink and many more however these are the main types of events held across the world. Festivals contribute massively to the social side of life which gives an incentive for visitors return to them again depending on the level of memorabilia created and the element of positive cues drawn from them. ‘festivals are an important expression of human activity that contributes much to our social and cultural life.’ . Boardmasters is a very popular music and sports festival which originally started out as a local surfing competition attracting surfers and locals from around Cornwall. In recent years it has evolved and become more of a major event involving popular music artists and holding bigger surfing competitions which has made it a more economically valued event attracting visitors from all around the uk.…

    • 1058 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Music Festivals

    • 597 Words
    • 3 Pages

    Park- Oudennarde GERMANY Hurricane Festival- Bremen Southside Festival - Bodensee Rock am Ring- Nurburg Rock Im Park- Nuremberg Highfield Festival- Leipzig Berlin festival - Berlin Melt Festival- gräfenhainichen…

    • 597 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Gillette Case Study

    • 596 Words
    • 3 Pages

    Chester Allan, Gillette’s country manager of Indonesia, needs to decide whether increasing spending in marketing beyond 12% of sales will cause a 20-25% increase in blade sales in 1996. Despite the high market share of 48% and 97% brand awareness (See Exhibit 1) of Gillette-brand blades, the company needs to target several factors that hinder its growth by switching rural population to lower priced Gillette blades; targeting 48% of the urban male population that uses knives to start using blades; and increasing the productivity by improving the warehouses with new equipment and selecting better, more reliable distributors in order to eventually reduce expenses for the company.…

    • 596 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    School Form 5 (SF 5) Report on Promotion & Level of Proficiency (This replaces Forms 18-E1, 18-E2, 18A and List of Graduates) Region Division School ID School Year School Name LRN District Curriculum Grade Level LEARNER'S NAME (Last Name, First Name, Middle Name) Section INCOMPLETE SUBJECT/S GENERAL (This column is for K to 12 Curriculum and remaining RBEC in High AVERAGE ACTION TAKEN: School.…

    • 375 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    1. Introduction1.1 BackgroundFestivals that celebrate the unique culture of a town, city, or region, are emerging worldwide as an indispensable part of the whole tourism industry. During the last few decades, the appearance of an increasing number of festivals has provided the host communities with opportunities to share their cultures with the tourists (Long & Robinson, 2004). It is undeniable that festivals have a significant impact on economic, cultural, social, environmental, and political aspects of the destination or the local community (Arcodia and Whitford, 2006). Long and Robinson (2004) note that festivals, which focus on folk culture, became very popular during the 1970s in most developed countries, such as the United Kingdom, the United States and Australia. To some extent, these folk festivals can have a deep…

    • 5367 Words
    • 17 Pages
    Powerful Essays

Related Topics