Principles Marketing McDonalds Case Analysis
The very first McDonalds restaurant was opened in Plaines, Illinois in 1955. In 1954 Ray Kroc approached the McDonalds brothers with the thought of starting a new company. In 1965 McDonalds went public, some twenty years later in 1985 it was added to the Dow Jones Industrial Average. McDonalds has gone through quite a bit of changes through the years exposing of several CEO’s, but found its man in 2004 in Jim Skinner. He has made a recovery in the business as he joined when the company took its first quarterly loss. Revenue rose to neraly11% during 2006 and the net profits also climbed. The profits climbed because the new CEO focused on customer service, changing the menu to customers change in tastes for food, and the structural look of his restaurants and modernizing them.
The manager of a McDonalds believes she has a problem because of a special that has drawn in a lot of senior citizens. She wants to keep the restaurant a friendly and safe place, several of the employees have grown relationships with the seniors that go in their every day. The amount of senior customers that come in during the morning hours until mid-afternoon have increased causing a large crowd of senior citizens in the restaurant at once, some staying for several hours. She is worried that due to the growth of customers of a certain age and the only time frame they go into the restaurant it may deter younger crowds of people from going into her restaurant. She also worries that families and such won’t go to the restaurant if they see how busy it is inside and the customer service of her employees lacks due to the crowd.
Strengths: Although the crowd is largely made up of senior citizens it does bring in a lot of business for her restaurant, this is something the CEO is striving for. Seniors clean up after themselves, they don’t leave a mess as families or young adults would be more likely to do. Majority of the seniors leave before the afternoon rush, this frees up space in the
The manager of a McDonalds believes she has a problem because of a special that has drawn in a lot of senior citizens. She wants to keep the restaurant a friendly and safe place, several of the employees have grown relationships with the seniors that go in their every day. The amount of senior customers that come in during the morning hours until mid-afternoon have increased causing a large crowd of senior citizens in the restaurant at once, some staying for several hours. She is worried that due to the growth of customers of a certain age and the only time frame they go into the restaurant it may deter younger crowds of people from going into her restaurant. She also worries that families and such won’t go to the restaurant if they see how busy it is inside and the customer service of her employees lacks due to the crowd.
Strengths: Although the crowd is largely made up of senior citizens it does bring in a lot of business for her restaurant, this is something the CEO is striving for. Seniors clean up after themselves, they don’t leave a mess as families or young adults would be more likely to do. Majority of the seniors leave before the afternoon rush, this frees up space in the
Cited: Perreault, William D., and Joseph P. Cannon. Basic Marketing: A Marketing Strategy Planning Approach. 19th ed. Print. "History of McDonald 's Restaurants :: AboutMcDonalds.com." History of McDonald 's Restaurants :: AboutMcDonalds.com.Web.24Jan.2015.