Principles of Business Sba
Table of Contents Page
Introduction ………………………………………………………………………………………………………………. 3
Mission ………………………………………………………………………………………………………………. 4
Organizational Structure ………………………………………………………………………………………………. 5
Market Research …………………………………………………………………………………………………………… 6-7
Product/Service ……………………………………………………………………………………………………………. 8
Pricing Strategy …………………………………………………………………………………………………………… 9
Place and Distribution …………………………………………………………………………………………………… 10
Promotion Mix ………………………………………………………………………………………………………….. 11
Government Regulation …………………………………………………………………………………………….. 12
Use of Technology ………………………………………………………………………………………………………… 13
Customer Complaints …………………………………………………………………………………………………… 14
Ethical Issues ………………………………………………………………………………………………………………… 15
Bibliography ………………………………………………………………………………………………………………….. 16
Introduction
Eclipse will be a sole proprietorship established in 2017 on the twin island state of Antigua and Barbuda. The business will provide a vast variety of shoes targeting young adults. Products from designers such as Jessica Simpson, Christian Louboutin and Steve Madden will be offered together with brands such as Converse, Vans, and Nike.
Mission
In order to obtain leadership in this industry, Eclipse will pursue the mission “To be the premier supplier of contemporary shoes in Antigua and Barbuda, providing superior customer experience and exceptional quality.”
As a result the following objectives will assist management in accomplishing the mission of the business: * To provide products durable in quality * To provide trendsetting styles that will appeal to fashion savvy customers * To provide competitive and affordable prices without compromising quality
Introduction ………………………………………………………………………………………………………………. 3
Mission ………………………………………………………………………………………………………………. 4
Organizational Structure ………………………………………………………………………………………………. 5
Market Research …………………………………………………………………………………………………………… 6-7
Product/Service ……………………………………………………………………………………………………………. 8
Pricing Strategy …………………………………………………………………………………………………………… 9
Place and Distribution …………………………………………………………………………………………………… 10
Promotion Mix ………………………………………………………………………………………………………….. 11
Government Regulation …………………………………………………………………………………………….. 12
Use of Technology ………………………………………………………………………………………………………… 13
Customer Complaints …………………………………………………………………………………………………… 14
Ethical Issues ………………………………………………………………………………………………………………… 15
Bibliography ………………………………………………………………………………………………………………….. 16
Introduction
Eclipse will be a sole proprietorship established in 2017 on the twin island state of Antigua and Barbuda. The business will provide a vast variety of shoes targeting young adults. Products from designers such as Jessica Simpson, Christian Louboutin and Steve Madden will be offered together with brands such as Converse, Vans, and Nike.
Mission
In order to obtain leadership in this industry, Eclipse will pursue the mission “To be the premier supplier of contemporary shoes in Antigua and Barbuda, providing superior customer experience and exceptional quality.”
As a result the following objectives will assist management in accomplishing the mission of the business: * To provide products durable in quality * To provide trendsetting styles that will appeal to fashion savvy customers * To provide competitive and affordable prices without compromising quality
Bibliography: * Principles of Business for Caribbean Examinations 4th Edition by Ivan L. Waterman and Dave Ramsingh * Principles of Business for CXC 5th Edition by BMC Abiraj