Assessment
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Please note that this Assessment document has 3 pages and is made up of 3 Sections.
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Name: PAUL PERNES
Section 1 – Understand why change happens in a business environment 1. Explain why change happens in a business environment. You should include at least three reasons in your answer.
There are two different kinds of change in a business environment : reactive changes and proactive changes. The reactive changes are a response to external pressures : political factors (government; legislation; ) economic factors ( tax,interest rates,exchange rates) Social factors( advertising,PR, consumer buying preferences,events,media views), and technological factors( development,ability to install new technology,funding for research).. The proactive changes are a response to internal demands : reducing waste and costs;launching a new product; introducing a 24 hr customer support…
Change happens in a business environment for a variety of reasons. Those reasons depend on both internal and external factors.
For example as internal reasons for change would be the launch of a new product or service that a company is working on .
As for external factors one of the external factors would be perhaps a new law that is given and affects directly or indirectly the business and that business needs to make some changes.
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