Principples of Event Management
Principles of Event Management
Since the dawn of time, in one way or another, events have existed to mark an important occasion that is to happen. Celebrating the changing of seasons and phases of the moon are all events because it gathers people of a common interest to a specified place at a particular place. Although events have been around for many years, the 1990's saw the events industry emerge. The events industry saw the growth of events related education in colleges and universities. At present times, events have grown in popularity to such a scale, that it is now a global industry. There are different types of event, which include social life cycle events, sporting, cultural, business and fundraising. Events can be divided in terms of size and the impact they make on society economically and socially. These are called Hallmark, Mega and Major Events. A hallmark must earn its name. An event is considered to be so significant in the spirit or ethos of a city or region, that it helps form an identity for that city and region. It also gains widespread recognition. A classic example is the Carnival in Rio. It represents Latin vitality and the exuberance of the city. Social Cycle events include birthdays, anniversaries and funerals. This events occur in accordance to the calendar, for example a person's birthday can only be an event at a specified time of year. Sporting events are categorised into three types, which are Mega events, calendar events, one-off events and showcase events. Mega events are events that are so large that they affect whole economies and obtain media coverage globally. Examples are the Olympics and Fifa World Cup. It is difficult for many other events to be labelled a mega event. Getz (1997) defines a mega event: "those that yield extraordinary high levels of tourism, media coverage and prestige. Their volume should exceed 1 million visits, and their reputation of a must see' event". A smaller version of a mega event is called a
Since the dawn of time, in one way or another, events have existed to mark an important occasion that is to happen. Celebrating the changing of seasons and phases of the moon are all events because it gathers people of a common interest to a specified place at a particular place. Although events have been around for many years, the 1990's saw the events industry emerge. The events industry saw the growth of events related education in colleges and universities. At present times, events have grown in popularity to such a scale, that it is now a global industry. There are different types of event, which include social life cycle events, sporting, cultural, business and fundraising. Events can be divided in terms of size and the impact they make on society economically and socially. These are called Hallmark, Mega and Major Events. A hallmark must earn its name. An event is considered to be so significant in the spirit or ethos of a city or region, that it helps form an identity for that city and region. It also gains widespread recognition. A classic example is the Carnival in Rio. It represents Latin vitality and the exuberance of the city. Social Cycle events include birthdays, anniversaries and funerals. This events occur in accordance to the calendar, for example a person's birthday can only be an event at a specified time of year. Sporting events are categorised into three types, which are Mega events, calendar events, one-off events and showcase events. Mega events are events that are so large that they affect whole economies and obtain media coverage globally. Examples are the Olympics and Fifa World Cup. It is difficult for many other events to be labelled a mega event. Getz (1997) defines a mega event: "those that yield extraordinary high levels of tourism, media coverage and prestige. Their volume should exceed 1 million visits, and their reputation of a must see' event". A smaller version of a mega event is called a