Pringles MICRO ANALYSIS

COMPANY Launched in October 1968 (Procter & Gamble, 2010)

Pringles was sold to Kellogg in 2012 for $2,7 billion. (Woodley, 2012)

Pringles chips are available in a variety of unusual and irresistible flavours such as Ketchup, BBQ, Jalapeño e.t.c. (Procter & Gamble, 2010)

There are snack size packages (40g) available and sharing packages (190g) as well. (Procter & Gamble, 2010) (The company profile page has more information about the company of pringles) COMPETITORS

There is intense competition for pringles. For example; competitors are said to be holding similar advertising campaigns, barriers to entry to such markets are very less, etc.

Some off the main competitors of pringles in UK are :- Ritz
Walkers (Lays)
Doritos
Fritos
Orville Redenbacher
Wheat thins
Tostitos
Cheetos
Triscuit

CUSTOMERS Customers of pringles lie all around the world, due to the vast distribution channels pringles has. Pringles is said to be sold in more than 140 countries all around the world thus reaches a much higher customer base.

Pringles has a unique seductive flavor of its own and the youth market is always a potential area for such of snacks. Thus places a much more empasis of the ages 5-25 than the other ages.

Some products were intoduced for a targeted group due to the increase of health consious aspect. Thus pringles introduced Low fat pringles, multi grain pringles to the market.
Whatsoever pringles is said to be targeted at anyone who can eat.

SUPPLIERS

Suppliers are diversified there is no one supplier.

INTERMEDIARIES

Pringles usually uses a two way intermediary channel of distribuition in the UK. Which consists of wholesalers and retailers. Wholesaler in Uk- Reliance wholesale limited

Main Retailers in UK – Tesco, Asda (by Wal-Mart), Sainsbury, Morrisons, Co-op, Waitrose, Aldi, Marks & spencer, Lidl, Iceland. Media partner in Uk – Channel 5 for peak time films

Pringles also try to reach their customers through electronic social media such as Facebook, Twitter, etc. PUBLIC