PRINMARS
Chapter 4
Distribution Strategy A. Where is your product sold?
Walter Mart – has 23 community malls strategically placed in 7 cities in the Philippines. Walter Mart’s main customer proposition is convenience. Walter Mart has become the "third place", wherein, in the daily grind of a customer's life, Walter Mart has essentially become the "reliable link" between their home and their place of work. It is a place they are most likely to visit before they proceed to work, or after, just before they go home.
SM Hypermarket – is a chain of hypermarkets in the Philippines started by the Sy family. They have 42 branches across the country. Hypermarket is a good place to distribute our product as this place has been one of the most famous for their quality of services and wide ranges of products offered. PUREGOLD - is a chain of supermarkets in the Philippines established in 1998. With over 190 branches across the country, PUREGOLD is the country’s largest supermarket chain.. Their mission is to provide products, services and business Opportunities to Every Filipino family. This supermarket is a good place to distribute our product because it has a great credibility status to Filipinos.
The Landmark Supermarket- The Landmark has been a dominant force in retailing. Its name is synonymous with high quality merchandise, excellent service, latest fashion trends and community involvement. The mall is located in Makati Avenue near Makati Shangrila Hotel, Dusit Hotel, Glorietta and SM Department Store. This is a good supermarket to sell our product as it is accessible to middle class people from hotels, department store and church goers from Greenbelt.
Mercury Drug – Mercury drug is the leading trusted drugstore in the Philippines. It has evolved from being just a pharmacy to a full-service health and wellness partner of the people. In addition to quality, safe and affordable medicines and pharmaceuticals, Mercury Drug stores now offer health care and personal care
Distribution Strategy A. Where is your product sold?
Walter Mart – has 23 community malls strategically placed in 7 cities in the Philippines. Walter Mart’s main customer proposition is convenience. Walter Mart has become the "third place", wherein, in the daily grind of a customer's life, Walter Mart has essentially become the "reliable link" between their home and their place of work. It is a place they are most likely to visit before they proceed to work, or after, just before they go home.
SM Hypermarket – is a chain of hypermarkets in the Philippines started by the Sy family. They have 42 branches across the country. Hypermarket is a good place to distribute our product as this place has been one of the most famous for their quality of services and wide ranges of products offered. PUREGOLD - is a chain of supermarkets in the Philippines established in 1998. With over 190 branches across the country, PUREGOLD is the country’s largest supermarket chain.. Their mission is to provide products, services and business Opportunities to Every Filipino family. This supermarket is a good place to distribute our product because it has a great credibility status to Filipinos.
The Landmark Supermarket- The Landmark has been a dominant force in retailing. Its name is synonymous with high quality merchandise, excellent service, latest fashion trends and community involvement. The mall is located in Makati Avenue near Makati Shangrila Hotel, Dusit Hotel, Glorietta and SM Department Store. This is a good supermarket to sell our product as it is accessible to middle class people from hotels, department store and church goers from Greenbelt.
Mercury Drug – Mercury drug is the leading trusted drugstore in the Philippines. It has evolved from being just a pharmacy to a full-service health and wellness partner of the people. In addition to quality, safe and affordable medicines and pharmaceuticals, Mercury Drug stores now offer health care and personal care