Walter Ong is generally considered one of the first scholars to define print culture. Print culture embodies all forms of printed text and other printed forms of visual communication. These views are related as the printing press brought a vast rise in literacy, so that one of its effects was simply the great expansion of written culture at the expense of oral culture. The development of printing, like the development of writing itself, had profound effects on human societies and knowledge. "Print culture" refers to the cultural products of the printing transformation.
In terms of image-based communication, a similar transformation came in Europe from the fifteenth century on with the introduction of the old master print and, slightly later, popular prints, both of which were actually much quicker in reaching the mass of the population than printed text.
Print culture is the conglomeration of effects on human society that is created by making printed forms of communication. Print culture encompasses many stages as it has evolved in response to technological advances. Print culture can first be studied from the period of time involving the gradual movement from oration to script as it is the basis for print culture. As the printing became commonplace, script became insufficient and printed documents were mass-produced. The era of physical print has had a lasting effect on human culture, but with the advent of digital text, some scholars believe the printed word is becoming obsolete.
THE DEVELOPMENT OF PRINT
PRIOR TO PRINT
Oral culture was all that existed. Oral culture gradually found the need to store what was said for long periods of time, and slowly developed scribal culture. Scribal culture being inaccurate and tedious at best developed into print culture. Each segment is rich with its own effects on the world. Scribal culture, defined by the written or physical conveying of ideas, is important to understand in achieving a grasp on the unfolding