Print Media
Business strategy
Project on
Print media industry
Submitted by:
Aloka pendharkar
Neha alreja
Rishav chowdhary
Priyamwada saraswat
Preksha shah
1. INTRODUCTION
Print media as a traditional media plays a significant role in the development communication of a country. The Government often relies on print media to secure wide coverage of messages through various newspapers and journals. In India, print media strengths have largely been shaped by its historical experience and, in particular, by its association with the freedom struggle as well as movements for social emancipation, reform, and amelioration. At present various modern and sophisticated technologies are using by the print media in both developed and under-developed countries and they also face stiff competition from electronic media.
India is one of the largest newspaper markets with more than 107 million copies circulated daily, surpassing China and accounting for more than 20 percent of all dailies in the world. And Unlike the global print industry, which is moving towards digitization and showing a negative growth year on year, the Indian print media industry is going strong and is expected to continue similarly. It is not to say that there has been no effort towards digitization and conversion to online readership, but there has not been much progress. Most newspapers have an online presence and a growing view count on their portals, but hard copy still remains the preferred mode to access news. And any significant change in this trend over the next five years is not expected. Today the total literate population in India is estimated to be 579 million with over 30 percent readership penetration. The Indian print media is a highly fragmented industry comprising of 77,600 newspaper types in multiple languages and as of 2010, there were 613 pending newspaper requests for registration.
2. OBJECTIVE
Market Analysis of Indian Print Media and study of its Evolution Strategies.
3. SCOPE
Project on
Print media industry
Submitted by:
Aloka pendharkar
Neha alreja
Rishav chowdhary
Priyamwada saraswat
Preksha shah
1. INTRODUCTION
Print media as a traditional media plays a significant role in the development communication of a country. The Government often relies on print media to secure wide coverage of messages through various newspapers and journals. In India, print media strengths have largely been shaped by its historical experience and, in particular, by its association with the freedom struggle as well as movements for social emancipation, reform, and amelioration. At present various modern and sophisticated technologies are using by the print media in both developed and under-developed countries and they also face stiff competition from electronic media.
India is one of the largest newspaper markets with more than 107 million copies circulated daily, surpassing China and accounting for more than 20 percent of all dailies in the world. And Unlike the global print industry, which is moving towards digitization and showing a negative growth year on year, the Indian print media industry is going strong and is expected to continue similarly. It is not to say that there has been no effort towards digitization and conversion to online readership, but there has not been much progress. Most newspapers have an online presence and a growing view count on their portals, but hard copy still remains the preferred mode to access news. And any significant change in this trend over the next five years is not expected. Today the total literate population in India is estimated to be 579 million with over 30 percent readership penetration. The Indian print media is a highly fragmented industry comprising of 77,600 newspaper types in multiple languages and as of 2010, there were 613 pending newspaper requests for registration.
2. OBJECTIVE
Market Analysis of Indian Print Media and study of its Evolution Strategies.
3. SCOPE
References: * FICCI-KPMG Indian Media and Entertainment Industry Report 2012 * The Economic Times Article “Recent media deals point to consolidation in the industry: Experts” * Indian Brand Equity Foundation Article “ Media and Entertainment Industry March 2012” * India Entertainment and Media Outlook 2011 * “ Hitting the high notes “ FICCI-KPMG Indian Media and Entertainment Industry Report * http://jeromyanglim.googlepages.com/ * http://www.tamindia.com/tamindia/Adex_News_TV.htm# * http://www.moneycontrol.com/stocks/bse-group/a-group-companies-list.html -------------------------------------------------