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Samuel Hopkins from UCSD article, “The Reasoning Voter”, reflects upon the use of media in the world of politics. Hopkins introduces the argument of whether the use of media in politics is more helpful towards a campaign or an easier way to give the people what they want to hear without the long speeches and future promises. We try to find a balance between giving the facts and finding a true fit for certain political position while involving the people and giving us an idea of what is to come.…
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References: Bazalgette, P. (2010), The influence of television on the general election. http://www.guardian.co.uk/media/2010/may/10/television-general-election. [Electronically accessed 24th December, 2010.]…
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The novel Fahrenheit 451 and the film The Truman Show have many similarities. The setting, characters, themes, conflicts, and plot of Fahrenheit 451 all have many distinct characteristics that allow for the novel to be compared with this particular movie. The ideas of characters, setting and conflicts are very similar and give you a different perspective on each work.…
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Unit 3 P1 – Describe how marketing techniques are used to market products in two organisations.…
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THE influence of technology on the United States presidential elections is an on going debate among candidates and voters. "Has technology, such as the television, made elections more accessible, or has it moved candidates from pursuing issues, to pursuing image?" Television has pressured presidential candidates to succeed in the presentation of their image, instead of pursuing issues important to the well being of America, as a democratic nation.…
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In the last few years, America has undergone a significant cultural change. Previously, almost no criticism of the media reached the public, except for some of the complaints of business interests and conservatives. The media controlled the "means of communication" and it used that power to censor virtually all discussion of its own role in shaping events…
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The effect that the media has on voters can be extremely diverse. From entirely formulating an opinion to strengthening an existing one, the media has the ability to do both but not to every type of individual. In order to understand how various citizens are influenced by media messages, Philip Converse et al. (1966) separated voters into three distinct groups: those with the highest levels of political awareness and understanding, those with the lowest levels and those of moderate understanding. In alignment with this, Graber (1984) theorised that a voter’s predispositions are the vital determinant when examining how effectively the media’s messages can sway opinions. It is therefore voters’ prior knowledge and understanding of political happenings that formulates the foundation for their decisions and thus their naivety of such happenings that allows them to be swayed by media messages.…
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The media plays an important role in the campaign because the media announces where the candidates are going to be, the media talks about candidate’s history. The media can make or break them because the media will dig up any little flaw in their past before running in the election; candidates are stepping on eggshells during the campaign because the media will expose them in a positive but even more in a negative way. But all in all they need the media for national exposure.…
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* Media has been criticized for covering campaigns as it were a horserace and therefor neglects candidates’ positions on substantive policy issues in favor of stories about campaign strategies, tactics, and personalities. Includes poll stories that makes the primary focus on who is winning and who is losing…
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There has been much discussion about how mass media presents and can determine the outcome of presidential elections. The media has been accused of focusing on subjects such as the politician's personal life and their characteristics rather than looking at the political issues of the election. The voter's views can also be altered by political advertisements that do not focus on issues. This can cause the voters to believe that certain issues are important when in reality they are trivial concerns. Elections often become popularity contests because of the polling that is done by newspapers and TV news programs prior to the actual voting. Politicians then can have a difficult time guiding voter's opinions on their concerns.…
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Throughout history the news media has an important role in society by providing information for the general public and each individual. Regarded as the "fourth branch" of government, the influence that media has on political affairs is extremely powerful because it enable citizens to form opinions on certain issues. To many politician, media is an instrument of manipulation and enables them to persuade large masses of people. With power follows responsibility, which the public believe it is the responsibility of the press to "accurately" inform the populace. The public believe that an ideal relationship between the media and government is with checks and balances, therefore insuring a functioning democracy. However, over these past few decades…
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Usually, people enjoy watching TV to learn what are happening and being issued. Also, it helps people to know trending information. Especially, near the Election Day, mass media shows many contents including about elections. Candidates intensively begin election campaigns through diverse mass media. Some candidates directly introduce themselves in the open-air to the citizens and some candidates inform their political plans through interviews in TV programs, news. Because each candidate boast and stress only their own plans, people are likely to tend to be sided. Moreover, each broadcasting company is connected to one candidate in real press field, so each broadcaster…
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The role of the media in public affairs is important. The media have the power to make or break a candidate. They have the power to denigrate a candidate or make that candidate congenial to the public eye. News media networks affect the public’s interests in politics. News media networks show the public what they want them to see and hear.…
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While the media and its bias have had an effect on elections for decades, in the more recent elections its influence has increased exponentially. With the development of new technologies, the media has expanded and its presence has become very major. The media nowadays plays a key role in our everyday lives. It has become so important to us that it has started to affect us, the human race, negatively, especially during the most recent election, the election of 2016.…
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For instance, many media outlets are seeking economic gain instead of seeking the truth. Daniel Sutter illustrates this point in his research, showing how the media is focused on generating revenue (402). Consequently, the media is encouraging bias in order to attract and maintain a loyal following and source of revenue. In fact, through the use of the internet, alternative news sources are able to produce news that is usually “not fact-checked or is simply false” (The President and the Press 21). In order to stay competitive many mainstream sources are then forced to publish more biased articles. This increase in the publication of biased articles among mainstream sources is now allowing the media to clarify the facts and then formulate the facts into opinions. All in all, this is greatly affecting politics by forcing citizens to rely on the media to form their opinions (Perse 82). For example, Gregory Martin and Ali Yurukoglu reveal how the increase of bias in the media creates a polarization in the political parties (37). As noted by Martin and Yurukoglu, “the increase in polarization depends critically on the existence of both a persuasive effect and a taste for like-minded news” (4). They also observed that by watching certain news sources like “FNC increases the probability of voting Republican in presidential elections” (Martin and Yurukoglu 37). Beyond that there are several examples of the media affecting political decisions. In particular the birther issue of Obama’s 2008 election showed how a blatant lie spread by the press caused many voters to reconsider their decision (Lewandowsky 118). In brief, the media is seeking greater success and therefore misinforming many…
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