Problem Analysis of Cott Corporation
Group Assignment #1:
Problem Analysis of Cott Corporation
Group Assignment #1 – Cott Corporation
Summary
Cott was found by a Montreal clothier, Harry Pencer in 1955. The company imported bottled and canned soft drink into Quebec from the US. After Harry Pencer's death in 1983, his three sons, Samuel, Gerry, and Bill, inherited Cott. Once Gerry Pencer became CEO of Cott in 1988, he transformed Cott into the largest supplier of private label soft drinks in the world. Under his leadership, Cott increased the competitiveness of private label soft drinks by lowering the production costs, raising quality, and improving its packaging. After the death of Garry Spencer in 1998, Frank Weise was named Cott's CEO.
To further grow the market share outside Canada, Cott made several acquisitions since its inception. Cott purchased the Cola Company, Royal Crown (RC) Cola's beverage concentrate business as well as propriety technology and a manufacturing facility from Cadbury Schweppes. In July 2001, with the acquisition, Cott secured control of concentrate formula, a key ingredient of its core products. The acquisition of Macau Holding Ltd. in the UK in 2005 ventured its business expansion in Europe. For diversifying its core products, Cott also manufactures juice and juice-based products, bottled water, ice teas, organic drinks, energy drinks, and flavoured beverages.
Cott is the leader of supplying retailer-brand soft-drinks. It produces and sells beverages under its own brand names such as Cott, Stars & Stripes, Vess, and Vintage. However, the majority of Cott's products are sold under the brand names of its retailer customers such as "Great Value' cola for Wal-Mart, 'President's Choice' cola for Loblaw's, 'Master Choice' for Metro (former of A&P). In 2004, Cott was ranked number four in market share of retailer-brand soft drinks, after Coca Cola, Pepsi, and Cadbury Schweppes in the
Problem Analysis of Cott Corporation
Group Assignment #1 – Cott Corporation
Summary
Cott was found by a Montreal clothier, Harry Pencer in 1955. The company imported bottled and canned soft drink into Quebec from the US. After Harry Pencer's death in 1983, his three sons, Samuel, Gerry, and Bill, inherited Cott. Once Gerry Pencer became CEO of Cott in 1988, he transformed Cott into the largest supplier of private label soft drinks in the world. Under his leadership, Cott increased the competitiveness of private label soft drinks by lowering the production costs, raising quality, and improving its packaging. After the death of Garry Spencer in 1998, Frank Weise was named Cott's CEO.
To further grow the market share outside Canada, Cott made several acquisitions since its inception. Cott purchased the Cola Company, Royal Crown (RC) Cola's beverage concentrate business as well as propriety technology and a manufacturing facility from Cadbury Schweppes. In July 2001, with the acquisition, Cott secured control of concentrate formula, a key ingredient of its core products. The acquisition of Macau Holding Ltd. in the UK in 2005 ventured its business expansion in Europe. For diversifying its core products, Cott also manufactures juice and juice-based products, bottled water, ice teas, organic drinks, energy drinks, and flavoured beverages.
Cott is the leader of supplying retailer-brand soft-drinks. It produces and sells beverages under its own brand names such as Cott, Stars & Stripes, Vess, and Vintage. However, the majority of Cott's products are sold under the brand names of its retailer customers such as "Great Value' cola for Wal-Mart, 'President's Choice' cola for Loblaw's, 'Master Choice' for Metro (former of A&P). In 2004, Cott was ranked number four in market share of retailer-brand soft drinks, after Coca Cola, Pepsi, and Cadbury Schweppes in the