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Problems Facing the Pharmaceutical Industry and Approaches to Ensure Long Term Viability

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Problems Facing the Pharmaceutical Industry and Approaches to Ensure Long Term Viability
University of Pennsylvania

ScholarlyCommons
Master of Science in Organizational Dynamics Theses 5-4-2010 Organizational Dynamics Programs

Problems Facing the Pharmaceutical Industry and Approaches to Ensure Long Term Viability
Donald A. Baines
University of Pennsylvania, djtz00@aol.com

Submitted to the Program of Organizational Dynamics in the Graduate division of the School of Arts and Sciences in Partial Fulfillment of the Requirements for the Degree of Master of Science in the Organizational Dynamics at the University of Pennsylvania Advisor: Richard Bayney This paper is posted at ScholarlyCommons. http://repository.upenn.edu/od_theses_msod/33 For more information, please contact repository@pobox.upenn.edu.

PROBLEMS FACING THE PHARMACEUTICAL INDUSTRY AND APPROACHES TO ENSURE LONG TERM VIABILITY

By

Donald A. Baines

Submitted to the Program of Organizational Dynamics in the Graduate division of the School of Arts and Sciences in Partial Fulfillment of the Requirements for the Degree of Master of Science in the Organizational Dynamics at the University of Pennsylvania

Philadelphia, Pennsylvania

2010

PROBLEMS FACING THE PHARMACEUTICAL INDUSTRY AND APPROACHES TO ENSURE LONG TERM VIABILITY

Approved by:

___________________________________________________ Richard Bayney, Ph.D., Advisor

___________________________________________________ Keith Hornbacher, MBA, Reader

____________________________________________________ Martin, Stankard, Ph.D., Reader

ABSTRACT

This paper examines the Pharmaceutical (Pharma) industry and the changes that have occurred particularly over the last 10 years as a result of the overall economic downturn, the rising cost of healthcare and the costs associated with the development and sales of pharmaceuticals. One response of big Pharma to this has been the recent spate of partnerships, mergers and acquisitions, consolidation, diversification, licensing agreements and downsizing in both human
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