Procter and Gamble Market Analysis
procter and gamble market analysis
Executive Summary 3
Swot Analysis 4
Cash Assessment 5
Profitability Assessment 8 eARNING PER SHARE 9
MARKET ANALYSIS 10
INDUSTRY ANALYSIS 10
Target marke 10 customer profile 11 major competitors and participants 12 market segmentation 12
PROJECTED MARKET GROWTH AND MARKET SHARE OBJECTIVES 13
PRODUCT AND SERVICE OFFERING 13
PRODUCT AND SERVICE UNIQUENESS 14
PRODUCT AND SERVICE DESCRIPTIONS 14
COMPETITIVE COMPARISON 15 research and development 16
Patent and trademarks 16 summary of key findings 17 references 18
Executive summary
The Procter & Gamble Company (P&G) began its operation in downtown Cincinnati, Ohio in 1837. The company operates in a very competitive industry where the low priced local competitors and store brands are competing in most of the categories of P&G. As a result the company faces intense competition in most of its product categories. P&G trades under the symbol PG on the New York Stock Exchange.
This report consist of two diverse analysis, the first part examines the financial position of P&G over the two consecutive-year end 2009 and 2010 with specific emphasis on its cash, profitability assessment and EPS. To interpret the ratios we intend to briefly describe what the ratio means, then explain how well the company is doing with ratio compare to prior years’ financial results and industry average, also to suggest what the company needs to do if they are underperforming with that specific ratio. The second part of this report provides the details of market analysis with twelve distinct topics and objective strategic decisions for the company.
Based on our analysis of the findings, the key areas of enhancement that are necessary for P&G to take into consideration include; * The company would have to invest more capital than its own earnings by using debt or equity financing. If the company pays part of its earnings as dividends, it would have a lower potential growth rate
Executive Summary 3
Swot Analysis 4
Cash Assessment 5
Profitability Assessment 8 eARNING PER SHARE 9
MARKET ANALYSIS 10
INDUSTRY ANALYSIS 10
Target marke 10 customer profile 11 major competitors and participants 12 market segmentation 12
PROJECTED MARKET GROWTH AND MARKET SHARE OBJECTIVES 13
PRODUCT AND SERVICE OFFERING 13
PRODUCT AND SERVICE UNIQUENESS 14
PRODUCT AND SERVICE DESCRIPTIONS 14
COMPETITIVE COMPARISON 15 research and development 16
Patent and trademarks 16 summary of key findings 17 references 18
Executive summary
The Procter & Gamble Company (P&G) began its operation in downtown Cincinnati, Ohio in 1837. The company operates in a very competitive industry where the low priced local competitors and store brands are competing in most of the categories of P&G. As a result the company faces intense competition in most of its product categories. P&G trades under the symbol PG on the New York Stock Exchange.
This report consist of two diverse analysis, the first part examines the financial position of P&G over the two consecutive-year end 2009 and 2010 with specific emphasis on its cash, profitability assessment and EPS. To interpret the ratios we intend to briefly describe what the ratio means, then explain how well the company is doing with ratio compare to prior years’ financial results and industry average, also to suggest what the company needs to do if they are underperforming with that specific ratio. The second part of this report provides the details of market analysis with twelve distinct topics and objective strategic decisions for the company.
Based on our analysis of the findings, the key areas of enhancement that are necessary for P&G to take into consideration include; * The company would have to invest more capital than its own earnings by using debt or equity financing. If the company pays part of its earnings as dividends, it would have a lower potential growth rate
References: “The Procter & Gamble Company” Datamonitor. Web. 09 Mar. 2011. . "Procter & Gamble 's Market Share Gains - Seeking Alpha." Stock Market News & Financial Analysis - Seeking Alpha. Web. 09 Mar. 2011. . "Procter & Gamble: Corporate Crimes - Powerbase." Main Page - Powerbase. Web. 09 Mar. 2011. . Lamb, Charles W., Joseph F. Hair, and Carl D. McDaniel. Essentials of Marketing. Mason (Ohio): South-Western, 2009. Print. "Chapter 1 : Procter and Gamble’s Tide." Dissertation and Thesis Paper Samples. Web. 09 Mar. 2011. . "Proctor And Gamble." Upload & Share PowerPoint Presentations and Documents. Web. 09 Mar. 2011. . "Consumer Topics « MarketingMuse." MarketingMuse. Web. 09 Mar. 2011. . “Procter & Gamble” Analysis (last updated end of FY08). Web. 09 Mar. 2011. . Reingold, Jennifer. "Fortune: Can P&G Make Money in Places Where People Earn $2 a Day?" SLOW Movement. Web. 10 Mar. 2011. . [ 4 ]. (P&G annual report 2010). [ 11 ]. (P&G annual report 2010) [ 12 ]