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Procter & Gamble's Acquisition of Gillette

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Procter & Gamble's Acquisition of Gillette
Team Research Paper

Case # 22
Procter & Gamble 's Acquisition of Gillette
Professor – Dr. Lisa Eshbach

By
Andrea West
Inderjit Gill
Rajiv Shah
Company Information
[pic]
Procter & Gamble Co.
One Procter & Gamble Plaza
Cincinnati, OH 45202
United States
Phone: 513-983-1100
Fax: 513-983-4381 http://www.pg.com [pic]
Synopsis – Procter & Gamble 's Acquisition of Gillette Where would the world be without Procter & Gamble? No Ivory soap, no Oil of Olay, no Jif peanut butter, no Tide detergent, no Crest toothpaste. Though there would probably still be soap, skin conditioner, peanut butter and toothpaste, we 'd be bereft of the brands that have earned our love and loyalty over the years. And for Procter & Gamble, loyalty is what it 's all about. P&G is a company that trades on loyalty, thrives on loyal customers and strives to put out products that merit that devotion. Procter & Gamble is the world’s largest manufacturer of household products in the areas of beauty care; health, baby, and family care; and household care, with a substantial presence in pet food and water filters. Founded in 1837 by James Gamble, a soap maker, and William Procter, a candle maker, joined forces at the suggestion of their mutual father-in-law, Alexander Norris, who was also a candle maker. Procter & Gamble (P&G) is one of today’s fortune 500 companies; P&G is based in Cincinnati, OH which manufactures a wide range of consumer goods. P&G is currently the 10th “Most admired Companies list” and they are also the 25th largest US Company by revenue.

Procter and Gamble created one of its first products in the late1880’s which begin Procter and Gamble’s road to a new product market. The item that was created was a bar of soap which was inexpensive and floats in water. The soap the floats in water is what we now call soap Ivory which is still in used today. Procter and Gamble also became known for its environmental work in the late


References: 1. Thompson, Strickland & Gamble. (2007). Crafting & Executing Strategy: The Quest for Competitive Advantage by McGraw-Hill. 2. Procter & Gamble - Retrieved on October 5th , 2007 from http://www.pg.com/en_US/index.jhtml 3 4. Procter & Gamble - Retrieved on October 5th , 2007 from http://en.wikipedia.org/wiki/Proctor_and_Gamble 5 6. Annual Reports of the Company - Retrieved on October 18th, 2007 from http://www.pg.com/investors/annualreports.jhtml?_requestid=14566 7. Calvert Online – Institutional Investment Center – Retrieved on November 1st, 2007 from http://www.corporatewatch.org.uk/?lid=247 8 9. Stock Chart Performance (Jan 2005 to date) – Retrieved on November 23rd, 2007 from http://finance.yahoo.com/charts#chart6:symbol=pg;range=my;charttype=line;crosshair=on;logscale=on;source=undefined 10
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