Product and Service Design

Chapter 4 – Product and Service Design
TOPIC
Product and Service Design

Trends in Product & Service Design

Product or Service Design Activities

Reasons for Product or Service Design

Design for Operations

Sources of Ideas for Products and Services

The Design Process

Quality Function Deployment

Reverse Engineering

Design for Manufacturing

Manufacturability

Legal, Ethical, and Environmental Issues

Regulations & Legal Considerations

Research and Development (R&D)

Standardization

Advantages of Standardization

Disadvantages of Standardization

Product Design

Life Cycles of Products or Services (Figure)
Robust Design

Taguchi Approach Robust Design

Concurrent Engineering

“Over the Wall” Approach (Figure)
Computer-Aided Design

Modular Design

Differences Between Product and Service Design

SIGNIFICANCE

Product design is more important than ever because customers are demanding greater product variety and are switching more quickly to products with state-of-the-art technology. The impacts of greater product variety and shorter product life cycles have a multiplicative effect on the number of new products and derivative products that need to be designed.

Firms are recognizing that the concept behind design for manufacturing can also be extended beyond cost control to design products that are easy to service and maintain.

Improving manufacturability is an important goal for product design. It can be a powerful tool to improve product quality and lower manufacturing cost. CONTENTS

• Major factors in strategy
- Cost
- Quality
- Time –to- market
- Customer satisfaction
- Competitive advantage

• Increased emphasis on or attention to:
- Customer satisfaction
- Reducing time to introduce new product or service
- Reducing time to produce product
- The organization’s capabilities to produce or deliver the item
- Environmental concerns
- Designing products & services that are “