Product Design
Product Design & Development
Concept Generation
ETM 551 Lecture 5 -Concept Generation.ppt
1
Concept Generation Example: Power Nailer
• What existing solution concepts, if any, could be successfully adapted for this application? • What new concepts might satisfy the established needs and specifications? • What methods can be used to facilitate the concept generation process?
ETM 551 Lecture 5 -Concept Generation.ppt
2
Concept Development Process
Mission Statement Identify Customer Needs Establish Target Specifications Generate Product Concepts Select Product Concept(s) Test Product Concept(s) Set Final Specifications Plan Downstream Development Development Plan
Perform Economic Analysis Benchmark Competitive Products Build and Test Models and Prototypes
ETM 551 Lecture 5 -Concept Generation.ppt
3
The Activity of Concept Generation
• A good concept is sometimes poorly implemented in subsequent development phases, but a poor concept can rarely be manipulated to achieve commercial success. • Concept generation typically consumes less than 5% budget and 15% of the development time • Because the concept genaration activity is not costly, there is no excuse for lack of diligence and care in executing asound concept 4 generation method.
Preliminary questions
After identifying customer needs and establishing target product specifications, the team should ask: • What existing solutions could be adapted for this application? • What new concepts might satisfy these needs and specifications? • What methods can be used to facilitate concept generation process?
ETM 551 Lecture 5 -Concept Generation.ppt 5
Concept generation activity
• Structured approaches reduce the likelihood of costly problems
– Common dysfunctions during concept generation:
– Consideration of only one or two alternatives, often proposed by the most assertive members of the team. – Failure to consider carefully the usefulness of concepts employed by other
Concept Generation
ETM 551 Lecture 5 -Concept Generation.ppt
1
Concept Generation Example: Power Nailer
• What existing solution concepts, if any, could be successfully adapted for this application? • What new concepts might satisfy the established needs and specifications? • What methods can be used to facilitate the concept generation process?
ETM 551 Lecture 5 -Concept Generation.ppt
2
Concept Development Process
Mission Statement Identify Customer Needs Establish Target Specifications Generate Product Concepts Select Product Concept(s) Test Product Concept(s) Set Final Specifications Plan Downstream Development Development Plan
Perform Economic Analysis Benchmark Competitive Products Build and Test Models and Prototypes
ETM 551 Lecture 5 -Concept Generation.ppt
3
The Activity of Concept Generation
• A good concept is sometimes poorly implemented in subsequent development phases, but a poor concept can rarely be manipulated to achieve commercial success. • Concept generation typically consumes less than 5% budget and 15% of the development time • Because the concept genaration activity is not costly, there is no excuse for lack of diligence and care in executing asound concept 4 generation method.
Preliminary questions
After identifying customer needs and establishing target product specifications, the team should ask: • What existing solutions could be adapted for this application? • What new concepts might satisfy these needs and specifications? • What methods can be used to facilitate concept generation process?
ETM 551 Lecture 5 -Concept Generation.ppt 5
Concept generation activity
• Structured approaches reduce the likelihood of costly problems
– Common dysfunctions during concept generation:
– Consideration of only one or two alternatives, often proposed by the most assertive members of the team. – Failure to consider carefully the usefulness of concepts employed by other