Product Development
For Pleasure Only Salon • Spa • Bar
New Product/Service Development Plan
Presented by: Christopher Amos
Table of Contents Page 1. Executive Summary 2 2. Complete Product/Service Description 3 3. Benefits that customers will both recognize and realize 3 4. Competitive Analysis 4 5. Market-research steps necessary to test the concept 6 6. Safety or Health concerns with the use of your innovations 10 7. Development Strategy 10 8. Launch Strategy and Considerations of using Strategic Alliances to get to market 11 9. References 12
Executive Summary For Pleasure Only is a 10,000 square foot modern day salon & spa that is located in the south loop of Chicago IL at 555 W Roosevelt Road, with plans on becoming the #1 leader in our industry in the Chicago land area. There are many salon & spa establishments in the area, but none provide the services that we offer in one convenient location. We will excel in this market because of the personal catering that we will provide to each client. We strive on providing the best customer service possible by exceeding all expectation of our clients.
We will offer premium salon & spa products and services to our clients at affordable prices, in a professionally designed relaxing atmosphere. For Pleasure Only will operate 7 days a week with extended hours Thursday-Saturday. Business will be based on appointments and walk-ins. Degreed and licensed physicians, cosmetologists, therapists, and estheticians will provide all of our services.
For Pleasure Only will be an establishment that will host, bridal showers, birthday parties, bachelor/bachelorette parties, and social networking events.
The most profitable consumer for our company will be professional women over 35 years old; research has shown that they provide the largest source of demand for our industry services.
The majority of our staff is commissioned employees. This provides
New Product/Service Development Plan
Presented by: Christopher Amos
Table of Contents Page 1. Executive Summary 2 2. Complete Product/Service Description 3 3. Benefits that customers will both recognize and realize 3 4. Competitive Analysis 4 5. Market-research steps necessary to test the concept 6 6. Safety or Health concerns with the use of your innovations 10 7. Development Strategy 10 8. Launch Strategy and Considerations of using Strategic Alliances to get to market 11 9. References 12
Executive Summary For Pleasure Only is a 10,000 square foot modern day salon & spa that is located in the south loop of Chicago IL at 555 W Roosevelt Road, with plans on becoming the #1 leader in our industry in the Chicago land area. There are many salon & spa establishments in the area, but none provide the services that we offer in one convenient location. We will excel in this market because of the personal catering that we will provide to each client. We strive on providing the best customer service possible by exceeding all expectation of our clients.
We will offer premium salon & spa products and services to our clients at affordable prices, in a professionally designed relaxing atmosphere. For Pleasure Only will operate 7 days a week with extended hours Thursday-Saturday. Business will be based on appointments and walk-ins. Degreed and licensed physicians, cosmetologists, therapists, and estheticians will provide all of our services.
For Pleasure Only will be an establishment that will host, bridal showers, birthday parties, bachelor/bachelorette parties, and social networking events.
The most profitable consumer for our company will be professional women over 35 years old; research has shown that they provide the largest source of demand for our industry services.
The majority of our staff is commissioned employees. This provides
References: U.S Census Bureau (2007). Industry Statistics Sampler: NAICS 812111 Retrieved November 25, 2012 from http://www.census.gov/econ/industry/def/d81211.htm IBISWorld US Hair and Nail Salons Industry Market Research Report. Retrieved November 25, 2012 from http://www.ibisworld.com.proxy.devry.edu/industryus/default.aspx?indid=1718 Your manicure looks beautiful. But the health effects are ugly. Retrieved December 10, 2012 from http://www.theglobeandmail.com/life/health-and-fitness/health/your-manicure-looks-beautiful-but-the-health-effects-are-ugly/article4416784/