product development in resto bar
Arellano University
2600 Legarda St. Sampaloc, Manila
School of Hospitality and Tourism Management
In partial fulfilment of Requirements
In
Methods of Research
Submitted to:
Mrs. Racquel Salvador
Submitted by:
Renato C. Ty Jr.
Jashua Rocky Santos
Froilan G. LLovit
Rudolf T. Retuya
Paul Mikki V. Manuel
Chapter 1
Problem and its Background
Introduction
Talking about food habits and taste every household in this era has changed a lot. Regarding this, many trading activities are growing up such as hotels, restaurants, and business organizations. Such organizations have their own reputation to build up and their own brand towards the market and the customers. All these trading activities depend on the service on the service quality and the customer satisfaction which are the main themes of this research to elaborate. Both service quality and customer satisfaction are important from the point of view of marketing in terms of sellers and buyers.
Cyberspace has forced the world to see things in different ways. It has shrunk the world and we are now witnessing true globalization. It means that people have access to information, products and services worldwide, at the click of a button. We are in the “ third wave” according to Alvin Toffler, the futurist. He believes that society moved from a traditional agrarian society to an industrial one, after the industrial revolution in the late 18th century. The customer is the centerpiece of the service age. The golden platform from which it operates are: First English is the primary language. Then most transactions in future will be by Visa/Master cards. Lastly the US Dollar will be the common currency, though seriously challenged in future by economic blocs like European Common Market with the Euro. Traditional Organization Structure The change in the new millennium have broken down bureaucratic structures and redefined them. The frontline service personnel, like servers, counter sales
2600 Legarda St. Sampaloc, Manila
School of Hospitality and Tourism Management
In partial fulfilment of Requirements
In
Methods of Research
Submitted to:
Mrs. Racquel Salvador
Submitted by:
Renato C. Ty Jr.
Jashua Rocky Santos
Froilan G. LLovit
Rudolf T. Retuya
Paul Mikki V. Manuel
Chapter 1
Problem and its Background
Introduction
Talking about food habits and taste every household in this era has changed a lot. Regarding this, many trading activities are growing up such as hotels, restaurants, and business organizations. Such organizations have their own reputation to build up and their own brand towards the market and the customers. All these trading activities depend on the service on the service quality and the customer satisfaction which are the main themes of this research to elaborate. Both service quality and customer satisfaction are important from the point of view of marketing in terms of sellers and buyers.
Cyberspace has forced the world to see things in different ways. It has shrunk the world and we are now witnessing true globalization. It means that people have access to information, products and services worldwide, at the click of a button. We are in the “ third wave” according to Alvin Toffler, the futurist. He believes that society moved from a traditional agrarian society to an industrial one, after the industrial revolution in the late 18th century. The customer is the centerpiece of the service age. The golden platform from which it operates are: First English is the primary language. Then most transactions in future will be by Visa/Master cards. Lastly the US Dollar will be the common currency, though seriously challenged in future by economic blocs like European Common Market with the Euro. Traditional Organization Structure The change in the new millennium have broken down bureaucratic structures and redefined them. The frontline service personnel, like servers, counter sales