Product Launch Cosmetics in Russia

D0R36A International Marketing
Individual exam paper Evaluation: Prof. Dr. Pierre Francois
Throughout this paper, an insight will be provided in how to enter a B.R.I.C. – market with a skincare product. This paper will focus on Russia as one of the emerging economies and a country in transition to integration in international associations. Yannick Peeters 08/12/2010

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CONTENTS
ABOUT THE ASSIGNMENT ...................................................................................................................................... 4 ASSIGNMENT OUTLINE.....................................................................................................................................................4
STRUCTURE OF THE PAPER ................................................................................................................................................ 4

ABOUT AVEDA ....................................................................................................................................................... 5 COMPANY SNAPSHOT ......................................................................................................................................................5 Company mission and sustainable values .............................................................................................................5 Company activity ..................................................................................................................................................7 Competitive landscape ..........................................................................................................................................8 Strategic analysis ..................................................................................................................................................9 company international

Bibliography: Aveda Corporation. (2010). Retrieved November, December 2010, from Aveda Corporation: http://www.aveda.com Econtrends. (2010). Sector Analysis; Russian Pharmaceuticals. ISI Emerging Markets. Espicom. (2010). Russia World Pharmaceutical Market Q3 2010. Espicom. Euromonitor. (2010). Country Sector Briefing; July 2010. Euromonitor. Euromonitor International. (2010). Sector Capsule: skincare market in Russia. Euromonitor International. Eurostat. (2010). Retrieved November, December 2010, from Eurostat: http://www.eurostat.com François, P. (2010). Toledo K.U. Leuven - Course Documents International Marketing. Retrieved November, December 2010, from Toledo: http://toledo.kuleuven.be Kurtz, D. L., H., F. M., & Kim, S. (2009). Contemporay Marketing. Cengage Learning. Onesource. (2010). Onesource. Retrieved November, December 2010, from http://www.onesource.com Porter, M. E. (1980). Competitive Strategy. New York: Free Press. Rosstat. (n.d.). Retrieved November, December 2010, from Information & Publishing Center: http://www.infostat.ru The Estée Lauder Companies. (2010). Retrieved November, December 2010, from The Estée Lauder Companies: www.esteelauder.com Unit, E. I. (2010). Country Monitor. Retrieved November, December 2010, from An Economist Website: http://www.eiu.com Unit, E. I. (2010). Country Risk Servic; Russia. The Economist. Unit, E. I. (2010). Industry Report. Retrieved November, December 2010, from Economist website: http://www.eiu.com Wikipedia. (2010). Retrieved November, December 2010, from http://www.wikipedia.org Page | 49