Product lifecycle of bajaj Pulsar
By,
Anirban Chakraborty (B13134)
Ramaswamy P (B13165)
Suhas Kini (B13175)
(GROUP 17)
Contents
Bajaj Auto ................................................................................................................................................ 3
About Bajaj Auto ................................................................................................................................. 4
Two wheeler Industry ......................................................................................................................... 5
Bajaj Pulsar.......................................................................................................................................... 6
Product Life Cycle - Pulsar................................................................................................................... 7
Introduction Stage .......................................................................................................................... 7
Growth Stage .................................................................................................................................. 8
Maturity Stage ................................................................................................................................ 9
Marketing Mix followed by Pulsar .................................................................................................... 12
Price .............................................................................................................................................. 12
Promotions.................................................................................................................................... 12
Place .............................................................................................................................................. 14
Market
Anirban Chakraborty (B13134)
Ramaswamy P (B13165)
Suhas Kini (B13175)
(GROUP 17)
Contents
Bajaj Auto ................................................................................................................................................ 3
About Bajaj Auto ................................................................................................................................. 4
Two wheeler Industry ......................................................................................................................... 5
Bajaj Pulsar.......................................................................................................................................... 6
Product Life Cycle - Pulsar................................................................................................................... 7
Introduction Stage .......................................................................................................................... 7
Growth Stage .................................................................................................................................. 8
Maturity Stage ................................................................................................................................ 9
Marketing Mix followed by Pulsar .................................................................................................... 12
Price .............................................................................................................................................. 12
Promotions.................................................................................................................................... 12
Place .............................................................................................................................................. 14
Market
References: Management Science, Vol. 41, No. 8 (Aug., 1995), pp. 1296-1316 Guidelines for Developing a Product Line Production Plan - Gary Chastek ,John D