Product Management
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Product management
From Wikipedia, the free encyclopedia Marketing | Key concepts | Product • Pricing
Distribution • Service • Retail
Brand management
Account-based marketing
Marketing ethics
Marketing effectiveness
Market research
Market segmentation
Marketing strategy
Marketing management
Market dominance | Promotional content | Advertising • Branding • Underwriting
Direct marketing • Personal Sales
Product placement • Publicity
Sales promotion • Sex in advertising
Loyalty marketing • Premiums • Prizes | Promotional media | Printing • Publication
Broadcasting • Out-of-home
Internet marketing • Point of sale
Promotional merchandise
Digital marketing • In-game
In-store demonstration
Word-of-mouth marketing
Brand Ambassador • Drip Marketing | This box: view · talk · edit |
| It has been suggested that this article or section be merged with Product_life_cycle_management_(marketing)and Product_lifecycle_management to Product_management. (Discuss) |
| The Wikibook Marketing has a page on the topic ofProduct_Development |
"Production management" redirects here. For other uses, see Production management (disambiguation).
Product management is an organizational lifecycle function within a company dealing with the planning or forecasting or marketing of a product or products at all stages of the product lifecycle.
Product development (inbound-focused) and product marketing (outbound-focused) are different yet complementary efforts with the objective of maximizing sales revenues, market share, and profit margins. The role of product management spans many activities from strategic to tactical and varies based on the organizational structure of the company. Product management can be a function separate on its own and a member of marketing or engineering.
While involved with the entire product lifecycle, product management's main focus is on driving new product development.
Product management
From Wikipedia, the free encyclopedia Marketing | Key concepts | Product • Pricing
Distribution • Service • Retail
Brand management
Account-based marketing
Marketing ethics
Marketing effectiveness
Market research
Market segmentation
Marketing strategy
Marketing management
Market dominance | Promotional content | Advertising • Branding • Underwriting
Direct marketing • Personal Sales
Product placement • Publicity
Sales promotion • Sex in advertising
Loyalty marketing • Premiums • Prizes | Promotional media | Printing • Publication
Broadcasting • Out-of-home
Internet marketing • Point of sale
Promotional merchandise
Digital marketing • In-game
In-store demonstration
Word-of-mouth marketing
Brand Ambassador • Drip Marketing | This box: view · talk · edit |
| It has been suggested that this article or section be merged with Product_life_cycle_management_(marketing)and Product_lifecycle_management to Product_management. (Discuss) |
| The Wikibook Marketing has a page on the topic ofProduct_Development |
"Production management" redirects here. For other uses, see Production management (disambiguation).
Product management is an organizational lifecycle function within a company dealing with the planning or forecasting or marketing of a product or products at all stages of the product lifecycle.
Product development (inbound-focused) and product marketing (outbound-focused) are different yet complementary efforts with the objective of maximizing sales revenues, market share, and profit margins. The role of product management spans many activities from strategic to tactical and varies based on the organizational structure of the company. Product management can be a function separate on its own and a member of marketing or engineering.
While involved with the entire product lifecycle, product management's main focus is on driving new product development.